- Fernando Tatís Jr. has signed with Roc Nation for representation, ending an 18-month run with Rimas Sports.
- The switch is a business and branding move, not a contract negotiation; Tatís is locked into his 14-year, $340 million Padres deal through 2034.
- He spent most of his career with agent Dan Lozano of MVP Sports Group before joining Rimas Sports, co-owned by Bad Bunny, in March 2025.
- Roc Nation already represents MLB players like Jazz Chisholm Jr. and has been on an active signing streak across sports in 2026.
Fernando Tatís Jr. is changing representation again. The San Diego Padres star has signed with Roc Nation. It’s Tatís’s second agency switch in under two years.
He spent his early career with agent Dan Lozano of MVP Sports Group, who negotiated his 14-year, $340 million extension with the Padres in 2021, a deal that runs through 2034 and includes a no-trade clause.
In March 2025, Tatís left Lozano for Rimas Sports, the agency co-owned by Bad Bunny, aiming to expand his “portfolio as an athlete, businessman and philanthropist.”
Because his playing contract is locked in for another eight seasons, this switch isn’t about a new deal with San Diego. It’s a branding play.
Roc Nation, founded by Jay-Z in 2013, has built its sports division around turning athlete profiles into bigger marketing operations; the same logic applies to Buccaneers-turned-Commanders running back Rachaad White, who signed on with the agency for representation this July. Sheryl Swoopes, a WNBA Hall of Famer, also signed with Roc Nation for representation around the same time.
On the field, Tatís is heating up after a slow start. Through 117 games this season, he’s hitting .283 with 11 home runs, 54 RBIs and 26 stolen bases. He managed just five homers and 35 RBIs before the All-Star break but has hit .307 with six homers and 19 RBIs in his first 22 games since.
Roc Nation’s baseball roster already includes players like Jazz Chisholm Jr., and rival agencies are moving fast too: Athletes First landed former Cubs manager David Ross for brand and broadcasting representation this June, part of a broader wave of 2026 sports representation shakeups.
Takeaways
This is a pure off-field business move. Tatís isn’t chasing a new contract; he’s chasing bigger marketing opportunities, and Roc Nation’s blend of entertainment-world connections and sports representation is exactly the kind of platform that fits what he seems to be after as his numbers climb in the second half.
Will Roc Nation’s crossover into entertainment and marketing translate into major new endorsement deals for Tatís? Does this signal that Roc Nation is building a bigger MLB footprint heading into 2027? Does losing Tatís affect Rimas Sports’ standing as a rising agency for Latin American athletes?
