- Lee Ann Roberts has signed with Active Talent Agency for worldwide live music and touring representation, with Aaron Cook serving as her agent.
- Roberts, founder of NowNow Records, is a peak-time techno fixture with credits at Tomorrowland, Awakenings, Time Warp, Amnesia Ibiza, fabric London, and Hive Festival across five continents.
- She was previously booked through Apelago and continues with Night Department for management.
- Active Talent Agency has been on a notable signing run, recently adding DJ Guestlist and Kitty Hall to its roster.
Active Talent Agency has signed South African-born, Amsterdam-based techno artist Lee Ann Roberts for worldwide live music and touring representation. Agent Aaron Cook will handle her bookings globally.
Roberts has built one of the most consistent touring records in the contemporary techno scene, with appearances at Tomorrowland, Awakenings, Time Warp, Amnesia Ibiza, Terminal V, fabric London, and Hive Festival, alongside a touring footprint spanning Europe, Asia, Australia, North America, and South America. She is recognized as a trusted peak-time artist on the circuit’s biggest stages.
As the founder of NowNow Records, Roberts has earned the support of leading names including Amelie Lens, Charlotte de Witte, I Hate Models, Indira Paganotto, and Sara Landry. She was previously booked by Apelago.
The move to Active Talent Agency follows the company’s recent momentum in the electronic space, including the signings of DJ Guestlist and Manchester-based artist Kitty Hall. Roberts continues her management relationship with Night Department.
Takeaways
This signing positions Lee Ann Roberts for a new level of global reach at a moment when her profile is arguably at its highest.
She’s not an emerging act chasing a break, she’s a proven peak-time force who has headlined some of the world’s most respected stages. Pairing that with the infrastructure of Active Talent Agency and the continued backing of Night Department for management suggests a very deliberate, growth-focused setup.
For Aaron Cook and ATA, landing Roberts adds genuine techno credibility to a roster that has been actively expanding in the electronic space. The timing also raises bigger questions about where the global techno touring market is heading and who gets to define it.
With worldwide representation now locked in, which new markets could Lee Ann Roberts realistically break into next? Does this signing signal that Active Talent Agency is making a serious push into the underground techno space?
