- Lizzo stars in the campaign for Yitty's newest swim drop, Fabletics' biggest swimwear release to date, with 25+ styles in sizes XS–6X.
- The collection carries over Yitty's signature shapewear technology: strategic paneling, built-in support, adjustable straps, now adapted for water and built with chlorine-resistant, recycled nylon spandex.
- This launch marks the latest chapter of Lizzo and Fabletics' ongoing partnership, which began in March 2022, and follows a prior swimwear collection in March 2024.
- Fabletics has also collaborated with Khloé Kardashian and Vanessa Hudgens, cementing its reputation as a go-to brand for celebrity-led activewear.
Lizzo is back in front of the camera for Yitty, fronting the campaign for the label’s largest swimwear collection yet in partnership with Fabletics. The drop features more than 25 unique styles: bold statement bikinis, sculpted one-pieces, and a range of accessories, all available in sizes XS to 6X.
The collection takes Yitty’s hugging, supportive fabrics into the water, with strategic paneling, adjustable straps, and built-in support designed to smooth and accentuate silhouettes.
“I’m really proud of this collection,” Lizzo said in a statement, noting that the goal was always for Yitty to change how people feel about themselves, and this swimwear is a direct extension of that.
Lizzo launched Yitty with Fabletics in March 2022, and the partnership has since expanded into denim and multiple swim drops, including a March 2024 collection.
The swimwear world has been heating up with high-profile celebrity campaigns. Just like Simone Ashley and Alva Claire fronting the Burberry x Hunza G campaign, Lizzo is making a bold case for size-inclusive swim. Beyond Yitty, she has previously partnered with Dove, Logitech, Urban Decay, and Google Pixel.
Fabletics has consistently leaned into celebrity power, with past and ongoing collabs alongside Khloé Kardashian, Vanessa Hudgens, and Ken Jeong.
Meanwhile, the swimwear-meets-fashion-brand lane keeps expanding. Zara Larsson recently launched her own swimwear line under her brand Main Rose, making celebrity-owned and celebrity-led swim one of the most competitive spaces in fashion right now.
Takeaways
This drop is bigger than a summer swim collection, it’s a signal of where Yitty is headed. The brand didn’t just dip into swimwear; it committed with 25+ styles and the kind of campaign that puts Lizzo front and center, unapologetically.
The strategy is clear: take what already works in shapewear and extend it into every category where body confidence matters.
Given that Yitty reportedly moved $1 million in product on its launch day back in 2022, Fabletics has every reason to keep betting on this partnership.
This also reframes the size-inclusive swim conversation. It’s no longer a niche play; it’s a full mainstream product line backed by one of music’s most commercially savvy artists.
With 25+ styles and XS–6X sizing, does Yitty Swim now set the bar for what inclusive swimwear should look like? How much runway does the Lizzo x Fabletics partnership still have, and what category might Yitty expand into next?
