- Simone Ashley and Alva Claire partnered with Burberry and Hunza G on a brand campaign / collaborative collection deal announced on April 27, 2026.
- The collab is comprised of four popular Hunza G silhouettes (the Faye, Tyler, Domino, and Devyn) featuring Burberry check detailing on the edges.
- A new take on the Burberry Knight was created for the collaboration: the classic horse and armour was replaced by a Burberry blue seahorse holding the B shield, with a Hunza G banner draped across its tail.
- The collection is now available in select stores and online at the Burberry and Hunza G websites, just in time for summer.
Burberry and Hunza G have joined forces on a limited-edition swimwear capsule, with Simone Ashley and model Alva Claire fronting the campaign. Shot by Ryan McGinley on the South African coast, the campaign captures both faces wearing the collection’s signature pieces.
The capsule is built around four of Hunza G’s signature silhouettes (the Faye, Tyler, Domino and Devyn), given a fresh look with Burberry check trims, in a heritage palette of black, white, metallic cocoa and red. All pieces are made from Hunza G’s trademarked Original Crinkle fabric.
Simone Ashley and Alva Claire previously appeared together in Burberry’s High Summer 2026 campaign, making this a natural extension of an ongoing brand relationship.
Burberry Chief Creative Officer Daniel Lee described the collaboration as fitting, noting the brand’s approach to material and craft is shaped by a relationship to the elements.
Beyond Burberry, Ashley has been busy on multiple fronts. Now in her third year as a L’Oréal Paris Global Ambassador, she recently fronted the brand’s Stand Up anti-street harassment campaign. The Kendall Jenner and Simone Ashley L’Oréal Paris Oscars Night Campaign earlier this year also spotlighted that ongoing partnership.
Ashley has also been making waves on the press circuit, promoting The Devil Wears Prada 2 alongside Anne Hathaway, Meryl Streep, Emily Blunt, and Stanley Tucci.
Burberry’s broader 2026 campaign calendar has featured an all-star roster, including Kate Moss, Kendall Jenner, and Jonathan Bailey, for its “The Trench, Portraits of an Icon” anniversary campaign.
Takeaways
his collab is more than a summer drop. It signals Burberry’s intent to dominate the lifestyle and resort wear space, while Hunza G earns luxury validation it has been building toward since 1984. Ashley is clearly Burberry’s go-to face for water-adjacent campaigns, now appearing across multiple seasons.
With The Devil Wears Prada 2 on the horizon and a reported music debut, her brand equity is only climbing, making her an increasingly smart investment for luxury houses.
Could the Burberry x Hunza G partnership evolve into a multi-season collaboration, and what would that mean for Hunza G’s positioning in the luxury swimwear space?
Is Simone Ashley becoming Burberry’s most reliable campaign anchor, and what does that say about how luxury brands are leaning into entertainment crossover talent?
