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Tallahassee rapper Luh Tyler has signed with Audible Treats for public relations in the United States, with publicists Michelle McDevitt and Kevin Grossi leading his press campaign.
The 19-year-old Florida rapper's 2024 project Mr. Skii became his first Billboard 200 entry, followed by the release of Florida Boy in 2025, boosting his rise as one of hip-hop's most promising young voices.
Tyler continues his ongoing relationship with MAC Agency for touring representation.
- Audible Treats is a Brooklyn-based boutique PR firm co-founded by Michelle McDevitt and known for spearheading creative campaigns for major artists and brands across hip-hop and beyond.
Luh Tyler is making a key PR move. The Tallahassee rapper has brought on publicists Michelle McDevitt and Kevin Grossi of Audible Treats to handle his press in the United States. He was previously repped for publicity by Jason Davis.
Tyler’s trajectory has been sharp. His 2024 project Mr. Skii, featuring Kodak Black and BossMan Dlow, debuted on the Billboard 200, and he followed it up with Florida Boy in 2025, which included features from Rob49 and YTB Fatt. He continues his ongoing relationship with MAC Agency for touring representation.
The move to Audible Treats puts Tyler in a strong PR house. Audible Treats currently reps Sexyy Red and Hurricane Wisdom, with the latter’s “Drugs Callin'” ranking as Audiomack’s most-streamed rap song of 2025.
This signing follows a pattern of PR firms adding talents to their roster, much like the recent industry moves seen when Ludwig Göransson signed with The Lede Company for PR and when Cody Simpson signed with Align PR.
Founded in 2004 by McDevitt during her final year of NYU’s Music Business graduate program, Audible Treats has built campaigns for major labels including Sony BMG and Universal Records.
Takeaways
At just 19, Luh Tyler is assembling a serious industry team around him. Pairing a boutique powerhouse like Audible Treats, known for breaking hip-hop artists at the highest level, with the touring infrastructure at MAC Agency tells you this isn’t just an artist riding a wave. It’s a calculated push for longevity.
With Florida Boy still fresh and a growing catalog, this PR signing could be the launchpad for his biggest press cycle yet.
Does pairing with Audible Treats’ roster signal that Luh Tyler is being positioned for mainstream crossover, not just street rap? Could this PR signing hint at a major album campaign on the horizon for 2026?
