- Bozoma Saint John has signed with Creative Artists Agency (CAA) for representation.
- She continues to be represented by Kono Agency for brand partnerships and A-Game Public Relations for publicity.
- The deal comes as Saint John balances her role on Bravo's The Real Housewives of Beverly Hills with her CMO turn on NBC's On Brand with Jimmy Fallon.
- She's the former global CMO of Netflix, Endeavor and Apple Music, ex-CBO of Uber, and founder of hair care brand Eve by Boz.
Bozoma Saint John has signed with Creative Artists Agency (CAA) for representation.
Saint John is one of marketing’s most recognizable names, having held senior roles at PepsiCo, Apple Music, Uber, Endeavor, and Netflix before going independent in 2022. She continues to be represented by Kono Agency for brand partnerships and A-Game Public Relations for publicity.
Her career started at Spike Lee‘s agency SpikeDDB, before she moved to PepsiCo as head of music and entertainment marketing.
She later became head of global consumer marketing at Apple Music and iTunes, spent a year as Uber’s chief brand officer, then served as Endeavor’s CMO before landing the global CMO role at Netflix from 2020 to 2022, becoming the company’s first Black C-suite executive.
Since leaving Netflix, Saint John has built out her own media footprint. In 2023, Penguin Random House published her memoir The Urgent Life, chronicling her grief after losing her husband to cancer.
In 2024, she launched hair care brand Eve by Boz and joined The Real Housewives of Beverly Hills for Season 14. In 2025, she signed on as chief marketing officer of the fictional “On Brand Agency” alongside Jimmy Fallon on NBC’s On Brand with Jimmy Fallon. She also serves on the board of Vital Voices.
The signing adds Saint John to a steady run of 2026 additions for CAA. The agency recently brought on Kevin Bridges off his sold-out Beacon Theatre debut, signed Chris DiStefano following back-to-back Radio City and Madison Square Garden sellouts, and added Alaska Thunderfuck 5000 for comedy representation.
Elsewhere on its unscripted roster, CAA has also picked up Sheryl Underwood and Candiace Dillard Bassett, part of a broader push to lock down media personalities with built-in audiences.
Takeaways
This isn’t a talent agency picking up a rookie; it’s CAA betting on a marketing legend who’s already spent two decades building brands from the inside.
Saint John’s management and PR team stay in place, which suggests this is additive: CAA firepower layered onto an operation she’s run largely on her own since leaving Netflix.
It also fits a pattern. CAA has been aggressively courting media-savvy personalities with existing platforms (reality TV, stand-up, drag) rather than betting on unknowns. Saint John, with a memoir, a haircare brand, a Bravo seat and an NBC hosting gig, checks every box.
Does CAA push Saint John toward more on-camera hosting roles, or double down on brand consulting and speaking? Could this deal open the door to a Bozoma Saint John-branded production company? Is this a signal that CAA wants more executive-turned-media-personality clients?
