- Beats and Jennie are back with a follow-up to their September 2025 Ruby Red Solo 4 collab, this time in an "Onyx Black" colorway, featuring attachable black bows, a color-matched carrying case, and an ear cushion embellished with symbols inspired by Jennie's music.
- The first drop sold out fast, their previous Ruby Red partnership completely cleared Apple's online stores in under 24 hours, setting the bar high for this second release.
- New music is part of the drop. Jennie teases an unreleased track in the campaign video, with her singing the line "Already did that once and I'll do it again," giving fans a preview of what's coming next.
Beats by Dre and BLACKPINK’s Jennie are back together. The Apple-owned audio brand has officially unveiled the Beats Solo 4 – JENNIE Special Edition in Onyx Black, dropping globally on Friday, April 24.
This is their second special edition collaboration. Last September, the Ruby Red Solo 4 sold out in under 24 hours, and Beats is looking to repeat that success with a sleeker, more understated release.
The Onyx Black model swaps the bold red finish for a monochrome look that feels closer to Jennie’s polished personal style.
The campaign video features Jennie singing an unreleased track, a soft tease for fans who’ve been waiting for new music since her debut solo album Ruby. That album, released in March 2025, sold 1 million copies worldwide in its first week and spawned tracks like “Mantra,” “Love Hangover,” and “Like Jennie.”
On the brand front, Beats has been on a celebrity collab streak, recently tapping LeBron James for its Nike Powerbeats Pro 2 campaign, and previously working with Kim Kardashian, Angel Reese, and Lionel Messi.
For Jennie, this drop is part of a broader brand power run. She was recently named Global Ambassador for Ray-Ban and Ray-Ban Meta and dropped a capsule collection with Frankies Bikinis in March 2026. She also continues to front campaigns for Chanel and Adidas into 2026.
Takeaways
Jennie isn’t just a face for Beats, she’s become a proven commercial engine for the brand. A sell-out in under 24 hours with the first drop is the kind of ROI that earns a sequel, and the Onyx Black release doubles down on the formula: fashion-first design, a personal aesthetic, and a music tease that turns a product drop into a cultural moment.
For Beats, tapping into K-pop’s built-in global fandom, especially across Asia, is a smart expansion of a strategy that’s worked with athletes like LeBron and Messi. For Jennie, it reinforces the rare space she occupies: equally credible in tech, fashion, and music at the same time.
Could this unreleased track be a lead single from a second solo album and is Beats becoming Jennie’s unofficial launch platform for new music? With Ruby Red selling out instantly and Onyx Black generating serious buzz, is this collab on its way to becoming an annual franchise?
