- Golf influencer, marketer, and podcast host Blair Wheeler has signed with WME Sports for representation, with dedicated golf creator agent Davis Holman taking the lead on the account.
- Wheeler was previously represented by UTA's Digital Brand Architects (DBA), the influencer management arm that had acquired the golf-focused Digital Golf Collective in 2022.
- Wheeler hosts "The Golf N Stuff Pod with Blair Wheeler," which has grown to 33k subscribers and over 10,000 weekly listeners, and has built brand relationships with PXG, Michelob Ultra, Nike Golf, Rhone, Dick's Sporting Goods, and Pinehurst Resort.
- WME Sports' golf creator division, led by Holman and backed by agents Sean Guerrero and Jordan Lewites, already represents Paige Spiranac and Jordan Spieth.
Blair Wheeler, the golf content creator and podcast host known for blending golf, family, and lifestyle into a relatable platform, has signed with WME Sports for representation.
Davis Holman, who has built WME’s golf creator division from a single-agent team in 2019 to five members today, will serve as his primary representative.
Wheeler comes to WME Sports after previously being represented under UTA’s Digital Brand Architects (DBA), the influencer management company that had absorbed golf-specific firm Digital Golf Collective in 2022.
Wheeler’s move mirrors a broader trend of golf creators aligning with power agencies, similar to when Johni Broome recently signed with WME Basketball as part of a larger strategic play toward long-term brand building.
With 130k+ Instagram followers, 20k+ on TikTok, and a podcast audience exceeding 10,000 weekly listeners, Wheeler has already secured brand deals with PXG, Michelob Ultra, Nike Golf, Rhone, Dick’s Sporting Goods, Pinehurst Resort, and pliability, where he currently serves as Partnerships Manager.
WME Sports has been aggressive in growing its golf creator roster. In addition to Paige Spiranac and Jordan Spieth, agents Sean Guerrero and Jordan Lewites have been actively driving brand deals across the golf lifestyle space, most recently leveraging Masters Week at Augusta as a launchpad for new sponsorships and activations.
Wheeler’s signing places him within one of golf’s most commercially connected representation networks at a pivotal moment for the sport’s creator economy, echoing how strategic agency moves, like Isaiah Collier’s recent deal with Klutch Sports Group, have shaped careers across sports.
Takeaways
This signing is a clear signal that golf’s influencer economy is maturing fast. Blair Wheeler isn’t just a guy with a camera and a handicap; he’s a trained marketer with over a decade of brand-side experience, a loyal podcast audience, and real relationships with major golf companies. That’s exactly the kind of client WME Sports is built to scale.
The fact that Davis Holman has grown WME’s golf creator team from one to five agents in five years tells you everything about where the market is heading.
Wheeler is walking into a machine that already knows how to turn golf creators into major commercial players: the same machine behind Paige Spiranac and Good Good Golf.
The family and lifestyle angle also sets him apart from many golf creators who lean purely on performance or entertainment. There’s a massive audience of parents, casual golfers, and everyday fans who see themselves in Wheeler, and brands that want to reach that demo are going to notice.
With WME Sports already repping the biggest names in golf content, does adding Wheeler signal the agency is doubling down on the mid-tier creator market as the next big growth lane?
Will the family and lifestyle angle become the defining edge in Wheeler’s commercial portfolio, particularly with non-endemic brands looking to enter golf?
