- NFL quarterback Baker Mayfield and Every Man Jack launched a co-created men's grooming line debuting exclusively at Target stores and Target.com.
- The limited-edition collection features six products: Hydrating Body Washes and 48-Hour Sweat-Control Antiperspirants in three custom scents: Deep Shot Cedar, Tampa Two Coconut, and First Down Fresh.
- Every purchase donates $1 to the Baker & Emily Mayfield Foundation (up to $100,000) to support community outreach programs.
- The launch coincides with the "Wake Up Feeling Dangerous" campaign and Mayfield's fresh three-year, $165 million contract extension with the Tampa Bay Buccaneers.
Tampa Bay Buccaneers quarterback Baker Mayfield has deepened his relationship with men’s grooming brand Every Man Jack by releasing a co-created signature collection.
Debuting on September 9, 2026, the limited-edition line launched exclusively at Target stores nationwide and on Target.com, with distribution expanding to Publix locations in October.
The six-item lineup covers Hydrating Body Washes and 48-Hour Sweat-Control Antiperspirants in three custom scents chosen by Mayfield: Deep Shot Cedar (smoked amber and black pepper), Tampa Two Coconut (tropical coconut, island palm, and citrus), and First Down Fresh (white birch and crisp air).
Accompanied by the brand’s new “Wake Up Feeling Dangerous” social campaign, the rollout also includes a charitable pledge: Every Man Jack will donate $1 from every bottle sold to the Baker & Emily Mayfield Foundation, up to $100,000.
The product drop caps a career-defining week for the quarterback. On September 8, 2026, Mayfield signed a three-year, $165 million extension with Tampa Bay featuring $110 million guaranteed, making him the highest-paid player in franchise history.
After leading the Buccaneers to consecutive NFC South division titles and back-to-back Pro Bowls, Mayfield entered kickoff week voted No. 77 on the NFL Top 100 Players of 2026 list.
Mayfield has transitioned from standard brand ambassador to active product collaborator. He previously fronted Every Man Jack’s “Men Who Put in the Work” campaign and supported their “Sweat Equity” initiative.
The brand holds an established athlete roster, having previously teamed up with Indianapolis Colts offensive tackle Braden Smith, PGA Tour golfer Max Homa, and baseball prospect Bryce Eldridge.
Mayfield’s commercial footprint is thriving. He recently co-starred with Atlanta Falcons running back Bijan Robinson in Sonic Drive-In’s “My Greatest 7” campaign, alongside his ongoing partnership with AdventHealth.
Athlete-driven personal care partnerships continue to gain strong momentum across major retail aisles, mirroring moves like when soccer star Christian Pulisic teamed up with Degree for an antiperspirant push.
Takeaways
Baker Mayfield’s progression from commercial actor to genuine product co-developer reflects how elite athletes are approaching off-field monetization in 2026.
Rather than simply lending his face to standard television spots, Mayfield is building measurable retail equity with nationwide partners like Target and Publix.
Capping the campaign with a $100,000 charitable commitment to the Baker & Emily Mayfield Foundation anchors the partnership in purpose, protecting the collaboration from feeling like a superficial cash grab.
For Every Man Jack, aligning with Mayfield during the highest-earning stretch of his football career provides the brand with culturally relevant star power right as the NFL season gets underway.
Will co-created grooming lines replace standard ambassador endorsements as the preferred model for active NFL players? How effectively does Mayfield’s blue-collar, underdog persona translate to moving personal care products in mass-market retail stores like Target?
