- Degree is an official FIFA World Cup 2026 sponsor and has tapped Christian Pulisic as the face of its "Here for Sweat" campaign, built around celebrating the preparation and perseverance behind the game.
- The campaign includes TV spots, digital videos, content creators, fan experiences, and limited-edition Degree Advanced antiperspirant FIFA exclusive packs featuring Cool Rush, America's top-selling scent in the category.
- Fans can enter to win FIFA World Cup 2026 tickets by sharing their own "no sweat" moments on Degree's Instagram between May 22 and June 14, 2026.
- This marks Pulisic's first known partnership with Degree, adding the Unilever brand to a sponsorship portfolio that already includes Gatorade, PUMA, and Volkswagen.
With the FIFA World Cup 2026 kicking off this summer, Degree is putting sweat front and center, and it’s chosen Christian Pulisic to lead the charge.
The “Here for Sweat” campaign reframes sweat as a badge of effort, spotlighting the training, sacrifice, and resilience it takes to perform on soccer’s biggest stage.
Pulisic, who plays for AC Milan and captains the USMNT, became the youngest player ever to captain the U.S. national team and is the first American to win the UEFA Champions League. At 27, he is already the fifth-leading goalscorer in USMNT history with 32 goals.
Pulisic has been racking up major brand deals heading into this World Cup cycle. Beyond Degree, he recently starred alongside Vinícius Jr. and others in a Gatorade campaign and teamed up with Pitbull, Alex Morgan, and Sophia Wilson for a Mondelēz campaign.
His current endorsement portfolio also spans PUMA as a brand ambassador since August 2025, and Volkswagen, where his ambassadorship began in June 2025.
For Degree, this partnership continues a run of high-profile athlete tie-ups. In early 2025, the brand signed JuJu Watkins to launch its Whole Body Deodorant line, and it has also worked with NBA star Giannis Antetokounmpo on its Walk On college athlete initiative.
Takeaways
This deal is smart timing. Degree locked in a legitimate World Cup face, not a global megastar like Mbappé or Messi, but arguably the most emotionally resonant figure for American soccer fans heading into a home tournament.
Pulisic’s “sweat ethic” story aligns naturally with Degree’s brand positioning, and the fan sweepstakes angle creates real engagement beyond a standard ad campaign.
For Degree, moving from college NIL campaigns to a marquee World Cup partnership signals a clear brand elevation strategy. And for Pulisic, pairing with an official FIFA World Cup sponsor adds institutional weight to an already-growing off-pitch portfolio.
Could this Degree deal set the stage for a longer-term ambassador relationship post-World Cup, especially if the USMNT makes a deep run? How does Degree’s “sweat as pride” message land with everyday American consumers who are just beginning to tune into soccer culture?
