Celebrity Name: Johni Broome
New Company: WME Basketball
Primary Agent: Richard Beda
Department: Basketball
Previous Company: CAA Sports
Territory: North America
- Philadelphia 76ers center Johni Broome has signed with WME Basketball for representation, with Richard Beda serving as his primary agent.
- Broome wrapped up one of college basketball’s most dominant final seasons at Auburn, winning the Karl Malone Award, Pete Newell Big Man Award, and Sporting News Player of the Year before being drafted 35th overall by the Philadelphia 76ers in the 2025 NBA Draft.
- WME Basketball’s roster already boasts marquee NBA names like Luka Dončić and Chet Holmgren, Broome’s signing adds a rising young big man to that lineup.
- Broome is currently recovering from a right knee partial meniscectomy after sustaining a lateral meniscus tear in February 2026, with his on-court return eagerly anticipated.
Johni Broome, the Philadelphia 76ers center who turned heads across college basketball with a historic senior campaign at Auburn, has signed with WME Basketball for representation. Agent Richard Beda will serve as his primary representative.
Broome enters WME Basketball after previously being represented under CAA Sports. The move puts him inside one of the NBA’s fastest-rising agencies, WME Basketball currently holds roughly 8% of the NBA market and counts global stars like Luka Dončić and Chet Holmgren among its clients.
Similar to how Isaiah Collier recently made waves by signing with Klutch Sports Group, Broome’s move reflects a broader trend of young NBA players strategically aligning with power agencies early in their professional careers.
Broome averaged 18.6 points, 10.8 rebounds, 2.9 assists, and 2.1 blocks per game during his final season at Auburn, leading the Tigers to the Final Four. He was drafted by the Philadelphia 76ers with the 35th pick in the 2025 NBA Draft.
Before the injury sidelined him, he recorded a jaw-dropping 50 points and 17 rebounds for the Delaware Blue Coats on January 16, 2026 in a G League victory over the College Park Skyhawks.
In a move echoing similar representation shifts like Mearah O’Neal’s signing with Lift Sports Management, Broome’s alignment with WME is designed to maximize both his on-court opportunities and off-court brand potential.
He already holds endorsement deals with C4 Energy, Epic Games, and Freddy’s Steakburgers, a portfolio that WME is well-positioned to expand.
Takeaways
Broome isn’t just another second-round pick, he’s a two-way anchor with a college résumé that rivals any big man in recent memory. Signing with WME Basketball and Richard Beda signals serious long-term ambition.
With WME already managing Luka Dončić’s camp, Broome is now embedded in one of the most connected networks in the NBA. Once he’s healthy, expect his name to come up in conversations about rotation players, and potentially more.
Can WME Basketball’s brand-building machine turn Broome into a marketable name beyond the hardwood? Does this signing signal WME Basketball is doubling down on young, developmental players as a growth strategy?
