Celebrity Names: Misty Copeland & Lana Condor
Brand Name: Thorne
Deal Type: Brand Ambassador / Product Campaign
Announced: April 6, 2026
Impact: Elevates conversation around perimenopause and libido, expands Thorne’s celebrity-backed portfolio, and positions Copeland and Condor as leading advocates in science-driven women’s wellness
- Thorne has unveiled a nationwide Women’s Health Campaign starring ballet legend Misty Copeland and actress Lana Condor, targeting two of the most searched yet underexplained areas in women’s health: perimenopause and libido.
- The campaign introduces two brand-new science-backed formulations: Perimenopause Complete and Women’s Libido Boost, designed to support women navigating hormonal transitions with evidence-based clarity and confidence.
- Both campaign spots, created with Project 3 Agency and directed by Lana Senaoui, are framed as intimate voice messages from the women to girlfriends, detailing their personal experiences with perimenopausal symptoms and restored libido.
- The women’s health and beauty supplements market is projected to grow from $55.4 billion in 2023 to $91.1 billion by 2033, with women aged 31–50 representing the largest segment, underlining the commercial urgency behind Thorne’s campaign timing.
Thorne, the leader in science-backed health and wellness, has launched a nationwide Women’s Health Campaign starring celebrated ballet icon Misty Copeland and actress Lana Condor, unveiled on April 6, 2026.
The campaign introduces two new clinically formulated products: Perimenopause Complete and Women’s Libido Boost, targeting two of the most searched yet underexplained areas in women’s wellness.
For Copeland, the partnership runs deeper than a campaign deal. Introduced to the brand through her husband, she had already been using Thorne’s creatine supplements before any formal collaboration began.
Her post-retirement life has included appearances in Aveeno and Togethxr’s “Strength Issue” campaign and a memorable performance at the 98th Academy Awards, remarkably, just months after hip surgery.
Beyond wellness, Copeland has previously partnered with Under Armour and Estée Lauder, cementing her standing as one of the most commercially in-demand dancers in the world, and now a candid voice on perimenopause.
For Condor, known for her breakout role in Netflix’s To All the Boys I’ve Loved Before franchise, the campaign resonates personally as she navigates turning 30 and the body changes that come with it. She previously served as a brand ambassador for SKIMS and Neutrogena.
Much like Amy Schumer’s candid approach in fronting Midi Health’s national women’s health campaign, both Copeland and Condor lean into lived experience to drive authentic storytelling.
Thorne’s celebrity roster has previously included supermodel Karlie Kloss, basketball star Dwyane Wade, tennis pro Madison Keys, and tennis rising star Ben Shelton, all athletes and public figures who were already Thorne customers before becoming ambassadors.
This campaign marks the brand’s boldest push into the women’s wellness conversation yet. It echoes a broader celebrity-brand trend, similar to Julianne Moore fronting Movado’s campaign celebrating women’s design legacy, where star power is paired with purposeful messaging.
The campaign, created with Project 3 Agency and directed by Lana Senaoui, runs April 6 through June 7 across digital out-of-home, connected TV, social media, YouTube, paid search, and experiential activations in New York, Los Angeles, and beyond.
Takeaways
This campaign is more than a supplement launch, it’s a cultural moment. Women’s health supplements are on track to hit $91.1 billion by 2033, and brands are racing to serve a demographic that has long been underserved.
Thorne is smart to pair products rooted in clinical credibility with two women who embody the lived realities their target consumers are navigating right now.
What makes this pairing powerful is specificity. Copeland, 43, is navigating perimenopause publicly, a topic that, until recently, was considered too taboo for mainstream advertising. That this is now the centerpiece of a high-profile national campaign signals a real cultural shift.
Condor, approaching 30, speaks to a younger generation being encouraged to understand their bodies proactively, not reactively.
The campaign also reflects smart talent selection: both women were already Thorne users before signing on, lending the partnership authenticity that audiences are increasingly savvy about detecting.
Does the authenticity of Copeland and Condor’s personal experiences make you more likely to trust Thorne’s products? Is the women’s wellness supplement space finally getting the mainstream visibility it deserves, or are brands simply capitalizing on a trend?
