Agent Name: Pat Schmitt
New Company: Tour Peachy
Role: Agent, Agency Associate
Department: Booking / Touring
Previous Company: Save The Cat Touring
Territory: North America
- Pat Schmitt, who founded Save The Cat Touring in 2022, has officially joined boutique independent booking agency Tour Peachy as an Agent and Agency Associate.
- Tour Peachy, launched in 2021 by founder and agent Troy Lusk, is known for building “creatively led touring careers” as a proudly independent music agency.
- Pat joins a tight-knit roster of agents including Troy Lusk, Matt Sandrin, and Kyle Esbin; rounding out one of indie music’s quietly rising booking powerhouses.
- This move marks a notable career shift for Schmitt: from running their own shop to channeling that founder energy into a growing collective.
The booking industry got some fresh news this week when Tour Peachy officially announced that Pat Schmitt has joined the agency as an Agent and Agency Associate.
Pat brings with them a strong entrepreneurial background, having founded Save The Cat Touring back in 2022, an agency they built from the ground up before making this transition.
Alongside the move, Schmitt brings an impressive roster of clients, including Adjust The Sails, Leisure Hour, Sterosity, dear Maryanne, and more.
Tour Peachy, led by founder and agent Troy Lusk, has quietly earned a reputation as one of the more exciting indie boutique agencies in the live music space.
Founded in 2021, the agency prides itself on staying independent and building what it calls “creatively led touring careers,” working with a roster of artists that spans punk, indie, and alternative sounds.
The agency’s current team includes agents Matt Sandrin and Kyle Esbin alongside Lusk, and Pat Schmitt now slots in as a natural complement to that squad.
Schmitt’s move fits a wider 2026 pattern of seasoned agents joining new or expanding teams. David Bradley recently made headlines when he joined CAA as a music agent, following his leadership role in WME’s pop division.
Also, Madison House’s Adam Bauer teamed up with Dynamic Talent International as a partner, bringing a large roster and staff into the fold.
Takeaways
This move hints at a bigger shift in indie music booking, where experienced agents are choosing small, focused teams over large corporate giants. By joining Tour Peachy, Pat Schmitt is betting on an independent, creatively driven agency that feels very similar in spirit to the company they built.
It shows that many ambitious agents see the future of touring in flexible, artist-first shops rather than traditional major-agency structures. With a founder-level operator now on board, Tour Peachy strengthens its reputation as a rising boutique that can compete far above its size.
What artists from Save The Cat Touring’s roster might follow Pat to Tour Peachy? Could we see more founders of small touring agencies transition into bigger or more established independents in 2026?
