Mahmood Signs with ITB for Worldwide Representation (Excl. NA & Italy)

September 26, 2024
John Dody

Italian singer-songwriter Mahmood has signed with ITB for worldwide representation, excluding North America and Italy. He continues to be managed by Tulipani Management, with PR handled by WordsForYou. Known for his genre-blending style and emotionally resonant lyrics, Mahmood’s influence extends across the global music scene.

Recent Releases and Success: Mahmood’s latest album, Nei Letti Deglialtri, was released in March 2024 via Island Records, further solidifying his status as one of Italy’s leading contemporary artists. His most successful tracks include Soldi, which has over 247 million streams on Spotify, and Brividi, a duet with Blanco, which has garnered over 153 million streams. Both songs reflect Mahmood’s unique ability to fuse pop, R&B, and traditional Italian sounds.

Career Highlights: Mahmood first rose to fame after winning the Sanremo Music Festival in 2019 with Soldi, which later represented Italy at the Eurovision Song Contest, where he finished in second place. His success at Sanremo and Eurovision catapulted him to international fame. Mahmood has since performed at major music festivals, including Eurovision Village and Milano Music Week, as well as prominent stages across Europe.

Mahmood’s ability to blend introspective storytelling with infectious melodies has earned him widespread acclaim and a dedicated fanbase. His collaborations with artists like Blanco and others have further expanded his reach in both the Italian and global music scenes.

With ITB now handling his worldwide bookings, Mahmood is poised to continue his ascent on the international stage, bringing his distinctive sound to even more fans around the globe.

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