Exciting news in the world of intimate apparel as category-defining brand Knix proudly announces actress, producer, and best-selling author Gabrielle Union as their newest Global Brand Ambassador. This partnership marks a significant moment for Knix as they introduce their empowering new campaign and tagline, “Knix for Life.”
🌺 Breaking Barriers, Embracing Authenticity: Knix’s mission to provide products for every age and stage of life aligns perfectly with Gabrielle Union’s commitment to authenticity and breaking down barriers. As Knix’s Global Brand Ambassador, Gabrielle will champion the brand’s message of inclusivity, empowerment, and breaking taboos on important topics within their community.
💰 Thriving Growth Post-Acquisition: Knix’s partnership with Gabrielle Union comes on the heels of their $400M acquisition by Essity in September 2022. The brand has since experienced remarkable growth, surpassing the 3 million customer mark and achieving double-digit profitability. Gabrielle’s involvement further solidifies Knix’s position as a leader in the intimate apparel industry.
📚 Life After Birth Collaboration: Gabrielle Union’s connection with Knix dates back to her contribution to the brand’s “Life After Birth” book, published by Rizzoli in 2021. The book, which presents a fresh perspective on the postpartum experience, features Gabrielle’s personal experiences and images, along with stories from everyday people and fellow celebrities.
Stay tuned as Gabrielle Union and Knix embark on an empowering journey with the “Knix for Life” campaign, celebrating authenticity, inclusivity, and embracing every stage of life with confidence and style. 💪👙
