- William Zabka stars in the newest tire-focused commercial for Midas, expanding the brand's year-long "Midas is the Best" national platform.
- Developed with independent creative agency Where Eagles Dare, the spot promotes Midas's Limited Lifetime Tire Guarantee and its national $70 synthetic oil change bundle.
- The campaign officially rolled out on August 15, 2026, across national television, digital, social media, and in-store retail channels in the United States and Canada.
Midas has released the next chapter of its national “Midas is the Best” campaign, once again featuring actor William Zabka.
Following the success of the initial launch earlier this year, when William Zabka starred in the 70th-anniversary campaign for Midas, the latest creative focuses on tire care, precision craftsmanship, and everyday driver value.
Created in partnership with Pittsburgh-based creative agency Where Eagles Dare, the new ads showcase Midas’s Limited Lifetime Tire Guarantee, offering free routine tire maintenance every 5,000 miles and complimentary hazard replacements.
The creative also reinforces a seasonal promotion running through September 30, 2026, which bundles a full synthetic oil change with a free tire rotation and digital inspection.
Automotive service brands continue to lean on charismatic screen personalities to make routine car care relatable and memorable, similar to how Kenan Thompson partnered with Autotrader for a new campaign to simplify car shopping for modern consumers.
In the new Midas spots, Zabka channels disciplined mastery, portraying the standard of care drivers expect from modern technicians.
Zabka’s career spans from his breakthrough role as Johnny Lawrence in The Karate Kid (1984) to executive producing and starring in Netflix’s hit series Cobra Kai, along with an appearance in Karate Kid: Legends (2025).
The actor has previously featured in campaigns for brands like Kool-Aid and Pepsi; his multi-part collaboration with Midas represents his most prominent automotive partnership to date.
The campaign supports a broader brand transformation under parent company Mavis Tire Express Services Corp., which recently introduced two modernized store designs across its network of more than 1,200 locations in North America.
Takeaways
Midas’s decision to roll out episodic, chapter-based installments featuring William Zabka demonstrates a smart long-term brand strategy.
Rather than relying on a one-off anniversary commercial, the brand is maintaining continuous cultural visibility by tying Zabka’s signature discipline to distinct service pillars, from general maintenance to dedicated tire programs.
For legacy auto repair chains, pairing high-warranty assurances with familiar pop-culture figures provides an effective counterweight to traditional dealership service centers, particularly during peak back-to-school maintenance seasons when household budgets face increased scrutiny.
How does using recurring celebrity story arcs across a year-long campaign improve brand recall compared to isolated, single-spot endorsements? Could William Zabka’s multi-phase work with Midas pave the way for an extended, multi-year ambassador contract?
