- Virgil van Dijk, Alexander Isak, and eight other Liverpool FC first-team players front Tommy Hilfiger's Summer 2026 collection campaign, shot near Anfield and the AXA Training Centre.
- The campaign, built around Tommy Hilfiger's iconic red, white, and blue prep aesthetic, spotlights the squad's off-pitch style through relaxed, elevated looks from the Summer 2026 line.
- This is an extension of an existing club partnership. Liverpool's men's team wore bespoke Tommy Hilfiger arrival outfits at selected fixtures throughout the 2025-26 season.
- Other players featured include Florian Writz, Dominik Szoboszlai, Cody Gakpo, Ibrahima Konaté, Ryan Gravenberch, Alexis Mac Allister, Joe Gomez, and Giovanni Leoni.
Tommy Hilfiger has dropped its Summer 2026 campaign starring ten Liverpool FC players, with Virgil van Dijk and Alexander Isak leading the charge. The campaign showcases football, fashion, and individuality through the brand’s Summer 2026 collection.
Shot near Anfield and the AXA Training Centre, the campaign highlights the personalities and off-pitch style of the Reds’ squad, blending classic American prep with contemporary football culture through relaxed and confident looks.
This builds on Tommy Hilfiger’s existing partnership with Liverpool, which saw the men’s team wear bespoke Tommy Hilfiger arrival outfits at selected fixtures during the 2025-26 season.
Tommy Hilfiger himself said sport is one of the most powerful cultural languages, and that the campaign captures Liverpool FC players bringing Tommy icons into a new era of athlete influence and modern dressing.
Van Dijk, who captains the side and recently signed a contract extension keeping him at Anfield until 2027. He has been particularly active on the brand front, recently starring in campaigns for Cadbury and JBL.
Just as Van Dijk and Nico Williams fronted JBL’s “Own Your Sound” campaign, this Tommy Hilfiger activation continues his run as one of football’s most commercially sought-after defenders. Van Dijk and Declan Rice also recently led Cadbury’s “Win for Your Squad” campaign.
Wirtz, meanwhile, joined Liverpool from Bayer Leverkusen in June 2025 for a club-record £116 million, having established himself as one of the leading talents of his generation in Germany. He’s now extending his influence beyond the pitch in his debut season at Anfield.
For Tommy Hilfiger, the Liverpool tie-up is part of a broader sports-driven commercial push. The brand named Travis Kelce as Global Brand Ambassador for its Fall 2026 campaign.
The brand has also worked with K-pop star Jisoo for its Fall 2024 campaign, and tapped Hong Kong entertainer Aaron Kwok for its Spring 2026 campaign.
Takeaways
Tommy Hilfiger is clearly building a two-track sports strategy, locking in American cultural dominance through Travis Kelce, while tapping into Europe’s biggest football audience through Liverpool. This isn’t a one-off shirt deal.
Shooting the campaign near Anfield and the training ground, involving ten players, and tying it to an existing arrival-outfit deal makes it a deep, sustained integration, not just a logo placement.
For Virgil van Dijk, the campaign adds to an already stacked commercial portfolio in 2026, cementing his status as one of the most brand-bankable defenders on the planet.
And for Florian Wirtz, appearing in a global fashion campaign in his debut season in England sends a clear message: his off-pitch potential is just getting started.
With Tommy Hilfiger going hard on football partnerships, could we soon see a Liverpool player elevated to full brand ambassador status, the way Travis Kelce was? Does pairing classic American prep with Premier League football actually work culturally, or is there a disconnect Tommy Hilfiger needs to bridge?
