- TroyBoi has signed with William Morris Endeavor (WME) for worldwide live music and touring representation.
- The South London-born DJ and producer is preparing a new studio album and global tour in 2026, described as his heaviest material to date.
- He continues with Sunset Entertainment Group for management, with Vandana Gupta remaining as his manager.
- TroyBoi most recently dropped the South Asian-inspired Rootz EP (2025, Ultra Records), becoming the first artist to officially sample the late Bollywood legend Lata Mangeshkar.
London-born DJ and producer TroyBoi has signed with William Morris Endeavor (WME) for worldwide live music and touring representation. The move marks a significant step in the artist’s global touring footprint as he gears up for a new studio album and headline tour in 2026.
Born Troy Austin Attoh Henry in South London to a mixed Indian, Nigerian, Chinese, and Portuguese heritage, TroyBoi built his name from the ground up, starting with a MacBook and a MIDI keyboard in a small London kitchen.
That self-built foundation grew into a worldwide operation now known as the “TroyBoi Experience,” a genre-defying blend of trap, bass, house, and global influences that has made him a fixture on festival mainstages.
His career-defining moments include collaborating with Justin Bieber on “Red Eye,” remixing Billie Eilish‘s “MyBoi,” and appearing in Rihanna‘s Savage x Fenty show. His debut album Left Is Right (2017) and the V!BEZ EP series cemented his reputation as one of electronic music’s most original voices.
In 2025, he released Rootz via Ultra Records, a five-track EP honoring his Indian heritage and featuring collaborations with Punjabi legend Jazzy B, Amrit Maan, and BombayMami.
TroyBoi made history as the first artist to officially clear a sample from the late Bollywood icon Lata Mangeshkar. In 2026, he has continued his release run with singles “HUSH” featuring Daya and “Zouki.”
WME has been on an aggressive signing run in the live music space, recently adding pop singer Mya, Japanese artist ADO, and Hannah Harper to their roster, signaling a clear push to diversify and expand their live touring division across genres and markets.
TroyBoi is confirmed for major 2026 festival appearances including Beyond Wonderland SoCal, Ubbi Dubbi Festival, FVDED in the Park, and North Coast Music Festival. He continues to be managed by Vandana Gupta at Sunset Entertainment Group.
Takeaways
This signing makes a lot of sense on paper. TroyBoi is entering what could be the biggest phase of his career: a new album, a new tour, and a sound that’s broader and more globally resonant than ever.
WME gives him the infrastructure to match that ambition. With offices in Beverly Hills, New York, London, Nashville, and more, the agency has the global reach that a touring artist of TroyBoi’s caliber requires.
The timing also aligns with WME actively rebuilding its electronic and dance music presence following the recent hires of agents from NGE Agency and Outer/Most Agency, both specialists in international touring. TroyBoi isn’t just landing at WME; he’s landing at a WME that is actively investing in exactly his lane.
Does WME’s global infrastructure accelerate TroyBoi’s push into markets like India and Asia, where Rootz opened serious doors? Could WME’s cross-disciplinary platform open brand partnerships, sync, or fashion opportunities beyond touring for TroyBoi?
