- ROSÉ fronts PUMA's new "Speedcat Mule" campaign, which launched globally on June 23, 2026.
- The backless slip-on reimagines PUMA's signature Speedcat with a smooth leather upper and forefoot elastic straps.
- Available in four distinct colorways: black, burgundy, coffee brown, and cream.
- Marks the latest chapter in ROSÉ's highly successful, ongoing partnership as a PUMA global ambassador.
ROSÉ and PUMA are back at it again. The BLACKPINK star fronts the brand’s newest drop, the “Speedcat Mule,” a backless reinterpretation of PUMA’s racing-inspired Speedcat silhouette.
Shot in a vintage interior setting, ROSÉ styles the shoe in her signature relaxed-but-polished way, pairing ease with sensibility.
The mule swaps traditional laces for a breezy, slip-on design, built with a smooth leather upper, ruched finishes, and forefoot elastic straps. It launched globally on June 23 via puma.com, PUMA flagship stores, and select stockists, arriving in black, burgundy, coffee brown, and cream.
This isn’t a one-off moment. ROSÉ has been a central face of the Speedcat franchise since joining the brand as a global ambassador in June 2024, working alongside heavy hitters like Dua Lipa and A$AP Rocky to bring the low-profile racing aesthetic to a new generation.
Since then, she has partnered with PUMA on the retro Palermo and H-Street campaigns, and fronted her own global “PUMA x ROSÉ” capsule collection.
Titled “A Rose for a Rose,” that massively popular 2025 release featured customized apparel bearing a “ROSIE” graphic wordmark and introduced the Speedcat Ballet and Speedcat OG Premium styles. The Speedcat Mule continues that running creative dialogue between artist and brand.
Beyond sneakers, ROSÉ’s 2026 has been a marathon of major brand moments. In February, she was named global brand ambassador for Levi’s, debuting in the denim giant’s “Behind Every Original” campaign during Super Bowl 60 alongside Doechii, Questlove, and Shai Gilgeous-Alexander.
For PUMA, ROSÉ joins a star-studded ambassador roster that has included collaborations with Balenciaga, proof the brand leans heavily on music and culture’s biggest names to keep its racing heritage relevant on the street.
Takeaways
ROSÉ’s run right now is less “campaign” and more “cultural occupancy”: denim, sneakers, and runway seats, all at once. The Speedcat Mule isn’t a flashy reinvention; it’s a quiet bet that her everyday-cool image sells comfort just as well as it sells hype.
Is PUMA leaning into “loungewear sneakers” because comfort-driven fashion is the next big retail wave?How much of the Speedcat’s sustained relaunch success is tied directly to ROSÉ’s consistent presence since 2024?
