Celebrity Name: Swapmeet
New Company: Primary Talent International
Primary Agent: Matt Pickering-Copley
Department: Live Music / Booking
Territory: UK & Europe (International)
- Adelaide four-piece Swapmeet, composed of Venus O’Broin, Joshua Doherty, Maxwell Elphick, and Jack Medlyn, are now represented by Primary Talent International, with agent Matt Pickering-Copley leading the signing.
- The band continues their existing partnerships with Ground Control Touring and Collective Artists for booking representation, and with Terrorbird Media, twnty three, and two dancers for publicity.
- After winning “Best Emerging Artist” at SXSW Sydney 2025, Swapmeet made their much-anticipated US debut at SXSW Austin in March 2026.
- The band recently made history as the first-ever international signing to LA-based indie label Winspear, releasing their new single “I Know!” ahead of their debut album.
Rising Australian indie band Swapmeet have signed with Primary Talent International, with agent Matt Pickering-Copley welcoming the band to the London-based agency’s roster. The signing covers UK and international territories, as the Adelaide four-piece continues to build global momentum.
The band will remain with Ground Control Touring and Collective Artists for North American and Australian representation respectively, and retains Terrorbird Media, twnty three, and two dancers for publicity.
Swapmeet’s live reputation speaks for itself. After winning “Best Emerging Artist & Best Performance” at SXSW Sydney 2025 and collecting South Australian Music Awards for Best Release (Oxalis) and Best Song (“Ceiling Fan”), the band made their US debut at SXSW Austin in March 2026.
Fresh off supporting BENEE on tour and Suki Waterhouse at PICA, the band also recently became the first Australian act to sign with LA-based indie label Winspear.
Their latest single, “I Know!”, a jangle-pop-meets-fuzzy-shoegaze track born from a spontaneous practice-room jam, is out now, with their debut album expected later in 2026.
Primary Talent International has been on a roll with indie signings. Both Kojaque and Absolute Lilt signed with Primary Talent International this year.
Takeaways
This signing is a textbook example of what smart momentum management looks like for a rising act. Swapmeet aren’t replacing their existing team, they’re layering on international infrastructure right as they step onto the world stage for the first time.
Plugging into Primary Talent International’s European network, with a trusted agent in Matt Pickering-Copley at the helm, signals that real festival season moves in the UK and Europe are likely coming.
With an album on the way, a buzzing live reputation, and a Winspear label deal already in place, this band is assembling their pieces at exactly the right time.
Could Swapmeet’s Primary Talent signing pave the way for a UK/European headline tour or major festival slot as soon as this summer? Do agency signings like this influence whether you check out a new artist?
