- Atlanta rapper and model Pz’ stars in the lookbook for the new Denim Tears x Billionaire Boys Club capsule.
- The release serves as the second drop in Denim Tears’ Fall/Winter 2026 tribute to late fashion editor André Leon Talley.
- Standout pieces include a full-zip knit cardigan with Pan-African striping, alongside bandana-print PrimaLoft down outerwear.
- The capsule launched on Friday, September 4, 2026, online and at flagship locations in New York and Atlanta.
Fast-rising Atlanta rapper and model Pz’ leads the lookbook for the new capsule between Denim Tears and Billionaire Boys Club.
Photographed on the streets of New York City, the campaign highlights the second drop of Denim Tears’ 153-piece Fall/Winter 2026 collection. The line pays tribute to the late fashion icon André Leon Talley and marks the first apparel collaboration authorized by his estate.
The collection’s hero item is a heavy, full-zip knit cardigan sweater. It pairs classic Billionaire Boys Club lettering with Denim Tears’ signature Pan-African red, black, and green stripes on the left arm, honoring the BBC sweater Talley wore at New York Fashion Week in 2010.
The drop also features a red bandana-print PrimaLoft down puffer jacket covered in white Cotton Wreath graphics, two sweat sets in navy and pink, and a black down vest.
The pieces dropped on Friday, September 4, 2026, online and in-store at African Diaspora Goods in New York and Denim Tears’ Atlanta shop at Lenox Square.
This campaign marks Pz’s first major streetwear partnership. A core member of Atlanta’s ØWay collective, Pz’ entered the fashion world on the runway for Mowalola Ogunlesi at London Fashion Week under Wilhelmina Models.
In music, he gained attention with tracks like “Swagger Jackin’” and a guest feature on the Slime Language 3 compilation. He performed at Los Angeles’ Echoplex in April, and recently signed with THE·TEAM for representation to build out his global live schedule.
Both brands have a strong history of artist endorsements. Denim Tears founder Tremaine Emory previously worked with Levi’s, Dior, and rapper Veeze.
Earlier this year, Lauryn Hill fronted the Spring/Summer 2026 campaign for Denim Tears. Billionaire Boys Club, co-founded by Pharrell Williams and Nigo, partnered with rapper Westside Gunn and recently released a collaborative soccer capsule with Potluck Club.
Takeaways
This campaign illustrates how heritage streetwear labels are skipping traditional celebrity influencers in favor of authentic underground creatives. By pairing Pz’ with a collection that celebrates André Leon Talley, Tremaine Emory connects mid-2000s streetwear roots with modern internet-era youth culture.
Pz’ brings runway credibility, viral music buzz, and agency backing to the table, giving the release natural street appeal. For Denim Tears and Billionaire Boys Club, the campaign honors Black fashion history while keeping both brands firmly anchored in youth culture.
Will heritage streetwear labels continue prioritizing underground subcultural figures over mainstream pop stars to maintain street credibility? How will Pz’s rising profile across high fashion and streetwear lookbooks influence his bookings for 2027 festival rosters?
