- Latin alternative pop singer Paloma Morphy has signed with Guerrera PR for public relations.
- Morphy maintains her existing live booking teams: Caballeros across Latin America and THE·TEAM across North America and select global markets.
- The former criminal defense lawyer won Best New Artist at the 2025 Latin GRAMMY Awards and earned over 70 million global streams with her debut album, Au.
- Guerrera PR will steer international press campaigns as Morphy performs at Austin City Limits and prepares her sophomore album, Morphys.
Latin alternative pop singer-songwriter Paloma Morphy has signed with Guerrera PR, a boutique communications firm for public relations.
For live touring, Morphy continues to work with Caballeros across Latin America and THE·TEAM for global dates outside Latin America, Europe, and the United Kingdom.
Morphy’s signing highlights an active wave of public relations realignments across the music industry throughout 2026. The move mirrors several high-profile communications shifts this year, including Grammy-winning soul singer Leon Bridges aligning with Grandstand Media to steer his press strategy, as well as rising Atlanta rapper Belly Gang Kushington tapping FYI Brand Group for publicity representation.
For Guerrera PR, bringing Morphy onboard expands a roster known for alternative Latin acts, which also features Puerto Rican rapper Álvaro Díaz and sierreño singer-songwriter DannyLux.
Morphy worked four years as a criminal defense attorney in Mexico City before pursuing music full-time in 2022. She built an early digital following on TikTok with acoustic covers before breaking out with her original track “Lo que un día fue.”
In 2025, she released her debut studio album, Au, which passed 70 million global streams and fueled sold-out shows across Mexico, including the Lunario del Auditorio Nacional.
Her breakout year earned her two nominations at the 2025 Latin GRAMMY Awards, where she won Best New Artist and received a nod for Best Alternative Song for “(sola).”
In 2026, Morphy picked up a nomination for Female New Artist of the Year at Premio Lo Nuestro. She also secured brand ambassadorships with Pepsi Black across Latin America and fashion retailer Bershka.
After playing major summer festival sets at Lollapalooza Chicago and Summer Sonic in Japan, she performs at the Austin City Limits Music Festival ahead of international tour dates in Spain and Chile.
Guerrera PR will direct Morphy’s media rollout as she prepares to release her sophomore album, Morphys.
Takeaways
Paloma Morphy’s path from practicing courtroom law in Mexico City to taking home the Latin GRAMMY for Best New Artist is one of the sharpest ascents in contemporary indie-pop.
Enlisting Guerrera PR gives Morphy direct access to an agency that specializes in bridging bilingual, alternative acts into mainstream cultural conversations without diluting their artistic identity.
Keeping regional booking teams like Caballeros and THE·TEAM intact while consolidating global publicity under Loren Medina ensures her live business remains steady as her international profile expands.
As Morphy readies her sophomore album Morphys and hits premier stages across the United States, Europe, and South America, this PR partnership provides the media push needed to convert viral festival buzz into long-term commercial staying power.
How will Guerrera PR’s experience with bilingual crossover artists help Paloma Morphy establish a stronger presence in English-language publications? How does Morphy’s past legal background influence her storytelling and lyricism on her upcoming album Morphys?
