- Reggaeton pioneer Wisin has signed an exclusive worldwide management deal with D27 Entertainment.
- The agreement places his career under the direct guidance of company founder and longtime manager Chris Duque.
- The signing concludes Wisin's nearly decade-long management run with Walter Kolm at Walter Kolm Entertainment.
- The announcement coincides with the September 2026 launch of Wisin's 12-track album and educational platform, La Universidad del Perreo.
Puerto Rican reggaeton superstar Wisin has signed with D27 Entertainment for worldwide management, placing his career under the independent direction of company founder Chris Duque.
The signing marks a major career transition for Wisin, born Juan Luis Morera Luna, after spending nearly ten years with Walter Kolm at Walter Kolm Entertainment.
During that decade, Duque served as Wisin’s day-to-day manager, steering multiple Billboard chart-toppers, the sold-out La Última Misión arena tour alongside Yandel, and the launch of Wisin’s studio and record label, La Base Music Group.
The new deal arrives alongside Wisin’s multimedia project, La Universidad del Perreo, released through La Base and Sony Music Latin. The 12-track album pays tribute to vintage reggaeton roots and features icons like Ivy Queen and Don Chezina alongside Colombian breakout Kapo.
In tandem, Wisin launched an educational hub at UniversidadDelPerreo.com, which drew over 2 million registered users for production and songwriting masterclasses led by pioneers like Luny Tunes and DJ Nelson.
Wisin’s management shift mirrors a broader industry movement of veteran artists streamlining their representation to gain dedicated, direct attention. Established acts continue to tailor their corporate teams, much like when Krept signed with YMU for management to expand brand ventures, or when Warlord Colossus signed with The Shalizi Group for management to support live touring.
For Miami-based D27 Entertainment, signing Wisin secures an elite, global headliner as its flagship client. Duque will oversee Wisin’s solo touring, brand endorsements, and music rights as the reggaeton pioneer enters a new independent chapter.
Takeaways
Wisin’s transition to D27 Entertainment represents a calculated move that many veteran arena headliners are making: leaving a large, multi-client management firm to build an agile operation around their trusted day-to-day manager.
Walter Kolm Entertainment built an undisputed Latin powerhouse, but a boutique firm run by Chris Duque gives Wisin undivided attention.
With La Universidad del Perreo blending music releases with tech, education, and brand sponsorships, Wisin needs nimble management capable of treating his music ecosystem as an entrepreneurial enterprise rather than just a traditional recording catalog.
Will D27 Entertainment use Wisin’s Universidad del Perreo pipeline to scout, sign, and manage emerging urban talent? Does this move signal a rising trend of veteran Latin stars launching boutique management operations with their longtime day-to-day managers?
