- Rosie Huntington-Whiteley has dropped her second co-designed collection with ViX Paula Hermanny, continuing a multi-collection partnership with the Brazilian luxury swim label that spans three drops total.
- The new capsule is rooted in themes of wellness, movement, and connection to nature, a shift from the minimalist Brazil-inspired palette of the debut collection toward richer colors and sun-soaked energy.
- Huntington-Whiteley worked directly alongside ViX founder and creative director Paula Hermanny to create pieces designed for both everyday travel and luxury getaways, blending effortless elegance with a sense of optimism.
- The collection reinforces Huntington-Whiteley's growing reputation as a hands-on fashion collaborator, building on previous partnerships with Bulgari, UGG, M&S, Tiffany, and Nirav Modi, plus her fashion director role at FWRD.
Rosie Huntington-Whiteley is back with her second collection for ViX Paula Hermanny, and this time the mood has shifted: from the clean, nature-inspired minimalism of her debut drop to something warmer, bolder, and more intentional.
The new capsule, developed in close creative collaboration with ViX founder Paula Hermanny, is anchored in themes of wellness, inner balance, and a mindful connection to the natural world.
Expect rich colors, sun-drenched energy, and pieces that move between luxury travel and everyday resort wear without missing a beat. It carries Huntington-Whiteley’s hallmark aesthetic: refined, sensual, and built to last beyond a single season.
As first reported when Rosie was named global ambassador and designer for ViX Paula Hermanny, the deal spans three co-designed collections: making this second drop a significant marker of a deepening creative relationship, not just a repeat endorsement.
The partnership adds to Huntington-Whiteley’s existing fashion portfolio, which already includes brand partnerships with Bulgari, UGG, M&S, Tiffany, and Nirav Modi, as well as her creative direction work at FWRD.
It’s a model that’s becoming increasingly common across luxury fashion. Much like Millie Bobby Brown’s hands-on role fronting Florence by Mills campaigns, celebrity partnerships are evolving beyond a photo shoot and a caption.
ViX Paula Hermanny, founded in 2003, has built its reputation on blending modern silhouettes with premium fabrics for women who value confidence, versatility, and a travel-inspired lifestyle, and Huntington-Whiteley’s creative input is clearly shaping how the brand expands that vision.
Takeaways
With a second collection now live and a third already in the pipeline, this partnership is proving to be far more than a typical celebrity-brand moment.
Huntington-Whiteley is functioning as an active creative voice within the brand, and the tonal shift between collection one and collection two (from minimalist restraint to wellness-driven richness) suggests she’s genuinely steering the direction, not just approving samples.
For ViX Paula Hermanny, the multi-drop strategy is smart: it builds momentum across a full summer season and keeps the brand in cultural conversation longer than a single campaign could.
The wellness angle in this collection is also worth noting, it taps directly into a broader consumer mood around mindful dressing, which gives the line a narrative that goes beyond aesthetics alone.
With wellness and inner balance as the theme of collection two, what direction do you think collection three will take? As luxury swimwear brands fight for shelf space with fast fashion and athleisure giants, can a celebrity co-designer model give ViX Paula Hermanny a sustainable edge?
