Celebrity Name: Rosie Huntington-Whiteley
Brand Name: ViX Paula Hermanny
Deal Type: Global Ambassador + Co-Designer
Announced: April 6, 2026
Impact: Strengthens ViX Paula Hermanny’s positioning in luxury swim and resortwear and taps Huntington-Whiteley’s global style influence
- Rosie Huntington-Whiteley has been named the new global brand ambassador for luxury swimwear and resort label ViX Paula Hermanny, debuting in a collaborative capsule collection that launched April 8, 2026.
- The deal goes beyond a typical ambassador role. Huntington-Whiteley is also working alongside founder Paula Hermanny as a co-designer, making this a creative partnership as much as a marketing one.
- The collection spans swimwear and versatile resort pieces, including silk dresses designed to take wearers from beach to evening with ease.
- This is Huntington-Whiteley’s second major global ambassador appointment in recent months, having also been named global brand ambassador for hair care label Gisou in 2025, alongside a long-standing ambassadorship with Tiffany & Co. since 2023.
Rosie Huntington-Whiteley, the British supermodel and entrepreneur, has been named global brand ambassador for luxury swimwear label ViX Paula Hermanny.
She didn’t just show up for a photo shoot, she co-designed the brand’s debut capsule collection with founder Paula Hermanny, spotlighting the brand’s luxury codes through a fresh resort and swimwear range.
For Huntington-Whiteley, the fit feels personal. She says she has been wearing ViX for years, describing it as the kind of resortwear she instinctively packs when traveling. That’s well in line with ViX’s identity as a brand built for women who travel in style, fusing Brazilian craftsmanship with global luxury appeal.
Huntington-Whiteley has been on a run of high-profile brand partnerships lately, expanding her relationship with wellness brand ALO in early 2026 and previously fronting campaigns for Burberry and Falconeri.
And much like Rob Rausch’s capsule collaboration with Crown Royal x Realtree and Andrea Barber’s recent team-up with Kizik, this drop proves that capsule collections anchored by the right personality can generate outsized cultural buzz.
Takeaways
This isn’t just a brand deal, it’s a statement of intent from both sides. Rosie Huntington-Whiteley has spent years carefully building a brand portfolio that feels curated, not commercial, and landing a co-designer credit alongside a global ambassadorship puts her in rare company.
For ViX Paula Hermanny, tapping a model with Huntington-Whiteley’s caliber of fashion credibility, and a fanbase that skews exactly toward the luxury resort-wear customer, is a savvy play for global visibility heading into peak summer season.
Will this collaboration push ViX Paula Hermanny into a new tier of brand recognition beyond its core swimwear market? Could Huntington-Whiteley’s co-designer credit evolve into a longer-term creative or equity stake in the brand?
