- Australian swimwear and lifestyle brand Kulani Kinis has unveiled its new collection and campaign, Pocket Paradise, starring American singer-songwriter Remy Bond as its lead face.
- The campaign was shot at California's Madonna Inn, built around mid-century nostalgia, surreal interiors, and saturated pinks, with Bond cast as both muse and main character.
- This marks a deliberate shift in Kulani's campaign strategy: the brand previously partnered with surfer Zoë McDougall and Love Island USA's Nic Vansteenberghe and Olandria Carthen. This is the brand's first musician-fronted campaign.
- Bond is coming off a headline-making March 2026 "Backstage at the Tropicana" UK/Europe tour and has been named to Billboard's 21 Under 21, Amazon Music's 2025 Indie Artist to Watch, and Rolling Stone's Artists You Need to Know lists.
Australian swim and lifestyle brand Kulani Kinis has cast Remy Bond as the star of its newest campaign, Pocket Paradise, launching May 6, 2026.
Shot at California’s Madonna Inn, the campaign drops Bond into a world of mid-century kitsch and saturated pinks, channeling hyper-feminine nostalgia across swimwear and lifestyle pieces.
The partnership is the brand’s first with a recording artist. Kulani had previously built its campaign roster around athletes and influencers, most notably pro surfer Zoë McDougall in January 2026’s “The Girls Who Go First” campaign. The brand has also collaborated with beverage brand Olipop on a soda-inspired swimwear collection in 2025.
Much like Kylie Minogue’s recent foray into fashion campaign territory with JW Anderson, the Kulani x Bond pairing shows brands increasingly reaching for musicians whose aesthetic already does the storytelling.
Bond’s breakout single “Summer Song” crossed 12 million streams and hit #1 on Spotify’s Fresh Finds Class of 2024, before she signed with Warner Records in February 2025. She wrapped her debut UK/Europe headline tour in March 2026.
This Kulani Kinis deal marks Bond’s first major fashion brand campaign, a pattern similar to how Flo recently stepped into fashion partnerships with Meller’s Y2K sunglasses campaign, signaling rising musicians becoming the new faces of lifestyle brands.
Takeaways
Kulani Kinis is clearly evolving its playbook, moving from athlete and reality TV endorsers to a rising Gen Z musician whose entire aesthetic already lives inside the world the brand is trying to sell. Bond’s “futuristic nostalgia” sound and visual universe are an organic match, not just a casting choice.
This deal signals that fashion brands are watching the music industry closely for faces that come with built-in narrative, not just followers.
Does casting a musician over a traditional model or influencer give Kulani Kinis a stronger cultural edge heading into summer 2026? Will this campaign accelerate Remy Bond’s crossover from music rising star to full-on fashion world fixture?
