- Marriott Bonvoy and Starbucks have tapped breakout BRIT Award-winning singer-songwriter Myles Smith for an exclusive one-night-only concert at the Starbucks Reserve Roastery in New York City on August 14.
- A sweepstakes runs June 23–July 14, with grand prizes including concert access, a two-night stay at the Renaissance New York Chelsea Hotel, airfare, $1,000 cash, and a meet-and-greet with Smith.
- Starbucks launched a limited-edition Blue Coconut Shaken Espresso inspired by Smith, available via the Starbucks app through July 19.
- The campaign follows Marriott Bonvoy's 2025 "One Night With Alex Warren" event, continuing the brands' loyalty-meets-live-music strategy.
Marriott Bonvoy and Starbucks are turning loyalty points into front-row seats. Starting June 23, fans can chase access to an exclusive performance by British star Myles Smith at the Starbucks Reserve Roastery in New York City on August 14.
Smith, the BRIT Award-winning breakout artist, will perform hits like “Stargazing” and “Nice To Meet You” alongside cuts from his debut album, My Mess, My Heart, My Life.
Fans can enter a sweepstakes through July 14, with four grand-prize winners scoring concert access, a stay at the Renaissance New York Chelsea Hotel, airfare, and a $1,000 cash bonus.
Starting July 28, Marriott Bonvoy Moments will offer 100 ticket packages (each including admission for a winner and a guest) for just one point, plus auction packages for eight more spots.
To mark the partnership, Starbucks created the Blue Coconut Shaken Espresso, a secret-menu drink available through the app until July 19.
This is the second straight summer the brands have paired music with rewards, following last year’s sellout night with Alex Warren.
Starbucks and Marriott Bonvoy have been busy with endorsement deals. Adrian Grenier recently partnered with Starbucks on its Energy Refreshers push and Marriott Bonvoy linked with Erling Haaland and Vinícius Jr. for its World Cup campaign.
Takeaways
Brand collabs aren’t just about logos anymore, they’re about access. Marriott Bonvoy and Starbucks keep proving that loyalty points can buy experiences money can’t, and tying that to a rising star like Myles Smith signals real confidence in his trajectory beyond the UK charts.
Does this push Myles Smith further into the US mainstream, or is it a niche moment for superfans? Are loyalty-point concerts the new ticket presale, and will more artists demand this kind of brand backing?Could this partnership model (hotel + coffee + music) become a blueprint other travel and beverage brands copy?
