- McBride joins Vuori's growing athlete roster for a new campaign built around the brand's "No One Like Two" message, pushing back on the idea of having to "pick a lane" in life.
- He is now featured directly on Vuori's homepage with a dedicated "Deuce McBride's Looks" shop page, giving fans a shoppable entry point into the partnership.
- The deal was brokered by Priority Sports and marks McBride's first known partnership with Vuori.
- Vuori continues stacking its athlete ambassador lineup; McBride joins a roster that already includes Livvy Dunne, Arch Manning, Jared Goff, Tom Holland, and Kaia Gerber.
New York Knicks guard Miles “Deuce” McBride has officially partnered with premium activewear brand Vuori for a new campaign. The deal, brokered by Priority Sports, centers on Vuori’s “No One Like Two” campaign message, a platform that challenges the idea of picking a single identity.
In the spot, McBride pushes back on the idea that people have to “pick a lane,” instead leaning into every part of who he is: athlete, author, and father.
McBride is now prominently featured on Vuori’s homepage through a dedicated “Deuce McBride’s Looks” shop page. The partnership is his first known deal with the brand.
Off the court, McBride has been building his profile steadily. In June 2025, he published his debut children’s book, Deuce: The Champion of Friendship, a 40-page story for kids ages 7–11 built around themes of empathy, inclusion, and teamwork.
On the court, McBride averaged 12.7 points, 2.4 rebounds, and 2.4 assists per game during the 2025–26 NBA season with the Knicks.
For Vuori, the McBride signing continues a deliberate athlete strategy. The brand previously signed Livvy Dunne in 2021 and fronted her in its 2024 “Find Your Bliss” campaign; added Arch Manning in 2025 in a legacy-driven campaign; and brought in Jared Goff that same year.
More recently, Vuori named Tom Holland a global brand partner and financial investor for Spring 2026, and launched its SS26 campaign starring Kaia Gerber.
Takeaways
The McBride–Vuori pairing is a smart play on multiple levels. Vuori isn’t just buying into McBride’s on-court value, it’s betting on his full identity: the Knicks spark plug, the children’s author, the new dad. That’s exactly what “No One Like Two” is built for. For McBride, who has been actively constructing his off-court legacy, this kind of campaign alignment is a clean fit.
What’s also notable is how quickly Vuori is stacking its ambassador lineup across sports. From college NIL stars to NFL quarterbacks to NBA guards, the brand is clearly building toward performance credibility without abandoning its California lifestyle roots.
McBride adds a New York City dimension and a demographic touchpoint in the parents-and-kids lane that fits neatly with his book and fatherhood story.
Does McBride’s multi-identity campaign (athlete + author + father) set a new template for how NBA role players can attract brand deals? Is Vuori building the most diverse athlete roster in activewear right now?
