- Marcus King has signed with Creative Artists Agency (CAA) for worldwide live music and touring representation.
- The Grammy-nominated singer, songwriter, and guitarist previously booked live performances through William Morris Endeavor (WME).
- King continues with his management team at TMWRK.
- The signing arrives as King tours with Zach Top and Mumford & Sons, alongside appearances at major festivals including Under The Big Sky and Crossroads Guitar Festival.
Singer, songwriter, and guitar standout Marcus King has officially signed with Creative Artists Agency (CAA) for worldwide representation in live music and touring. The deal marks a major step as King builds out his global performance footprint.
King has assembled an accomplished catalog since 2014, releasing seven albums between The Marcus King Band and his solo work. His 2020 solo debut, El Dorado, produced by Dan Auerbach of The Black Keys, earned a Grammy nomination for Best Americana Album.
King built on that success with his Rick Rubin-produced record Mood Swings, headlining international dates and performing on Austin City Limits.
Currently, King is on the road supporting rising country star Zach Top and folk-rock icons Mumford & Sons. He also commands top festival billings across the United States, including Under The Big Sky and Eric Clapton’s Crossroads Guitar Festival.
Despite the agency transition, King keeps his management team steady with Nick Palmacci, Kyle Wilensky, and Andrew McInnes at TMWRK.
CAA has steadily bolstered its live music roster in 2026, recently securing worldwide representation for Alicia Keys and country hitmaker Josh Ross (excluding Canada). The agency also brought on Australian multi-instrumentalist Tash Sultana for touring across the Americas.
Takeaways
This move represents an operational scale-up rather than an overhaul of Marcus King’s camp. By keeping his management at TMWRK intact alongside his established publicity network, King ensures stability while plugging his touring business directly into CAA’s formidable worldwide touring machine.
King occupies a rare, versatile position in modern music: he can headline a blues-rock club, shred at Eric Clapton’s guitar showcases, share an arena stage with Mumford & Sons, or play directly to country crowds alongside Zach Top.
CAA specializes in packaging diverse lineups, and having an artist who fluidly crosses multiple genres gives their agents powerful routing leverage for international festivals and cross-genre amphitheater tours.
Will CAA’s international touring network help King convert his strong festival reputation into wider global headline tours overseas? How might CAA package King’s multi-genre appeal alongside their existing roster of country, rock, and Americana acts?
