- Maluma partnered with Ralph Lauren on a campaign celebrating their shared equestrian heritage, with the Colombian star fronting a creative wearing a classic pinstriped suit and speaking directly to camera about style, confidence, and the brand's upcoming collection.
- Maluma attended the Ralph Lauren Spring/Summer 2027 Men's Collections Show on June 19, 2026 at Palazzo Ralph Lauren in Milan, seated alongside Lewin Hamilton, Colman Domingo, and Tom Hiddleston.
- The partnership adds to Maluma's existing luxury brand portfolio, which includes BOSS, Jacob & Co., and Porsche.
- On the music side, Maluma dropped his seventh studio album Loco X Volver on May 15, 2026, with the lead single "1+1" reaching #1 on both Billboard Tropical Airplay and Latin Airplay charts.
Maluma is making his mark on the fashion world once again. The Colombian superstar has partnered with Ralph Lauren for a brand activation tied to Milan Fashion Week, appearing in a sharp campaign that sees him suited up in a classic pinstriped look while speaking on style and confidence.
The creative leans into the brand’s signature equestrian DNA, a natural fit for Maluma’s luxury image.
On June 19, 2026, Maluma took a front-row seat at Ralph Lauren’s Spring/Summer 2027 Men’s show at Palazzo Ralph Lauren in Milan, joining a high-wattage guest list that included Lewis Hamilton, Colman Domingo, and Tom Hiddleston.
The partnership marks a new chapter for Maluma, who has previously fronted campaigns for BOSS and Porsche and co-designed a luxury timepiece capsule with Jacob & Co. This is his first known collaboration with Ralph Lauren.
The brand has previously worked with the likes of Nick Jonas, Tyson Beckford, and K-pop acts NCT’s Mark Lee and aespa’s Winter.
The timing is no accident. Having recently assembled a new management team led by Katherine Florez, Maluma is operating at full momentum.
He made a high-profile appearance at the 2026 Met Gala wearing a Haider Ackermann design as a tribute to Colombian artist Fernando Botero, then released Loco X Volver, his seventh studio album, just weeks later. The project has already produced a Billboard #1 single and earned widespread praise as his most authentic body of work yet.
The Ralph Lauren deal mirrors the kind of cross-cultural luxury play we’ve also seen in Latin music recently, such as Bad Bunny’s collaboration with Zara for his Benito Antonio collection, where a major Latin act lends creative cachet to a globally recognized fashion name.
Takeaways
This isn’t just a celebrity showing up to sit front row, it’s a fully activated brand partnership with a campaign component.
Maluma appearing in Ralph Lauren creative while simultaneously attending the brand’s Milan runway show is a two-pronged strategy that maximises both content reach and cultural visibility. It also signals that Ralph Lauren, which ranked second only to Gucci as the most desirable luxury brand among under-35 consumers as of 2025, is leaning further into multicultural, global pop culture to retain that position.
For Maluma, landing a luxury American heritage house like Ralph Lauren adds serious weight to a brand portfolio already stacked with European labels. With new management, a #1 album, a Met Gala moment, and now Milan Fashion Week, his mid-2026 run is arguably the strongest commercial stretch of his career.
Could this activation evolve into a longer-term ambassador role, and if so, which Ralph Lauren line would be the natural fit for Maluma’s aesthetic? How does Maluma’s Latin luxury brand portfolio compare to peers like Bad Bunny or J Balvin, and who’s winning the fashion game in that space?
