- Cole Palmer and Gopuff have launched COLE'D, a new premium ice line available exclusively on Gopuff in the U.S. and U.K., marking Palmer's first hands-on product venture from the ground up.
- The collection includes three products: Pebble Ice with Electrolytes ($4.99/5lb), Premium Craft Ice Spheres shaped like footballs ($5.99/4-pack), and Traditional Ice Cubes ($3.49/5lb), with the electrolyte ice being a world first in the category.
- The COLE'D brand is directly inspired by Palmer's iconic fan-created "Cold Palmer" celebration, which he trademarked in late 2025, turning a viral moment into a commercial product fans can own.
- Gopuff has previously co-created products with Tom Brady, Good Nut coconut water and GOAT Gummies, establishing a pattern of athlete-led brand launches through the platform.
Cole Palmer and instant commerce giant Gopuff have teamed up to launch COLE’D, a new line of premium ice products, including what the brand is calling the world’s first electrolyte ice. The multi-year deal is live now, with all products available exclusively via the Gopuff app.
The line spans three SKUs, all made with purified, filtered water, designed to cover everything from athletic recovery to elevated watch parties. The football-shaped ice spheres, in particular, feel tailor-made for a summer of big games.
This is Palmer’s first foray into product development, and he’s been involved from concept to packaging. The COLE’D name pulls directly from his trademarked “Cold Palmer” persona, a nickname born from the terraces that he’s now turning into a brand.
Palmer was recently named Coca-Cola’s football brand ambassador in a multi-year deal, and earlier starred alongside Vinícius Júnior and Christian Pulisic in Rexona’s FIFA World Cup 2026 global film. Left out of England’s World Cup squad this summer, Palmer is using the downtime to build, and COLE’D is the first result.
For Gopuff, this follows its athlete-brand playbook established with Tom Brady through Good Nut and GOAT Gummies, further cementing the platform as a home for talent-driven consumer products.
Takeaways
Cole Palmer just turned a fan meme into a product line, and that’s not a small thing. The “Cold Palmer” celebration wasn’t manufactured by a marketing team; it came from the stands.
The fact that he trademarked it, built a logo around it, and is now putting it on a bag of ice is a masterclass in athlete brand-building that feels genuinely organic rather than forced.
The timing is smart too. With Palmer out of England’s World Cup squad and facing a quieter summer than most of his peers, COLE’D gives him a cultural presence this season regardless of what’s happening on the pitch. He’s not disappearing, he’s pivoting.
Gopuff continues to carve out a very specific lane: not just a delivery app, but a platform that co-creates products with athletes. That’s a different value proposition from traditional retail, and it’s one that’s hard to replicate quickly.
Can Palmer’s “Cold Palmer” persona sustain a full consumer brand, or does COLE’D’s appeal depend too heavily on his football form? Is Gopuff building the most athlete-friendly product platform in the game right now, and who’s next after Palmer and Brady?
