- Shilo Sanders is the campaign model for Palm Angels' new lifestyle label, Play Palm Angels.
- Play Palm Angels launches fall 2026 with ready-to-wear and accessories for men and women.
- The line targets a younger, more playful, graphic-driven audience, distinct from Palm Angels' mature core brand.
- Owned by Bluestar Alliance, the label is run internationally with operating partner Sportlux.
Shilo Sanders is stepping into fashion as the face of Play Palm Angels, the new lifestyle label from Palm Angels. Set to launch for fall 2026, the line will offer T-shirts, fleece, tracksuits, denim outerwear, dresses, and accessories starting with hats.
Founded in 2015, Palm Angels has long blended luxury fashion with skate culture and Italian craftsmanship. Play Palm Angels, backed by owner Bluestar Alliance and international partner Sportlux, is designed to be more graphic and accessible, while the core Palm Angels brand shifts toward sophistication.
For Sanders, the former Colorado and South Carolina safety who went undrafted in 2025, this marks a notable pivot off the football field after stepping away from his playing career earlier this year.
His move into fashion echoes a broader trend of athletes landing brand campaigns, similar to recent moves like Tommy DeVito’s Hoka and Dick’s Sporting Goods digital campaign and his father Deion Sanders‘ recent Nike Air DT Proto ’92 Prime Red colorway launch.
Takeaways
This is a sharp turn for Sanders, trading shoulder pads for streetwear. It signals brands see value in athlete-adjacent personalities. After going undrafted in 2025 and stepping away from football, Sanders is pivoting to fashion, making this his first major post-athletic career move.
Iit’s a fresh chapter for Palm Angels as it splits its identity into two distinct audiences: Play Palm Angels goes graphic and approachable while the core label moves upmarket toward sophistication.
Can Shilo Sanders build a fashion identity that stands on its own, or will his visibility always be filtered through the shadow of his father’s brand dominance? Does splitting Palm Angels into two tiers strengthen the brand, or risk diluting the prestige that made it desirable in the first place?
