Celebrity Name: lttl mort
New Company: ROAM
Primary Agent: Sarah Joy
Department: Booking / Live (Touring)
Territory: Worldwide
- lttl mort has officially signed with ROAM, the world’s largest independent booking agency, for live representation, with Sarah Joy serving as their agent.
- The signing is backed by management from Matt Jacob at Memphis Industries, the respected London-based indie label and management company known for breaking acts like The Go! Team and Field Music.
- ROAM, launched in 2025 from the merger of Arrival Artists and ATC Live, now represents over 800 artists across six global offices and books upwards of 10,000 shows per year.
- The deal signals a clear infrastructure play for lttl mort, pairing one of indie music’s most trusted management houses with a globally scaled booking operation.
lttl mort has signed with ROAM for booking representation, with Sarah Joy set to serve as the artist’s agent. The signing was confirmed via the agency’s Instagram account and adds lttl mort to one of the most impressive independent rosters in the live music world.
On the management side, Matt Jacob, co-founder of the storied London indie label and management company Memphis Industries, continues to guide the artist’s career.
Memphis Industries, founded in 1998, has a long track record of developing serious, critically regarded talent, including The Go! Team and Field Music. That pedigree makes the choice of ROAM feel very deliberate.
ROAM itself is still a relatively new name, but it carries serious weight. The agency launched in 2025 following the merger of North American agency Arrival Artists and UK-based ATC Live, a combination that created the fifth-largest booking agency in the world.
Today, ROAM operates from offices in London, New York, Los Angeles, Chicago, Paris, and Glasgow. Its roster includes names like Nick Cave & The Bad Seeds, Khruangbin, Fontaines D.C., Japanese Breakfast, and Big Thief.
Sarah Joy, who built her career from coordinator to partner at ATC Live before transitioning to ROAM, is widely regarded as one of the most artist-focused agents in the business.
Her signing of lttl mort fits a broader pattern. ROAM has been actively growing its roster with rising independent acts. Precious Pepala, Momo Boyd, and BBY have come aboard the agency this year.
Takeaways
This is a meaningful moment for lttl mort. Signing with ROAM isn’t just a booking deal, it’s a signal that the team around this artist is thinking long-term.
When you pair a management company with the indie credibility and track record of Memphis Industries with an agency that has the global reach of ROAM, you’re building an operation that can go from intimate venues to international festival stages without missing a step.
Sarah Joy’s involvement is notable too. She’s not just a partner at ROAM, she’s someone who has been instrumental in shaping the agency’s culture and championing underrepresented talent. lttl mort landing on her roster suggests real belief in this artist’s trajectory.
More broadly, this signing reflects a wider trend: emerging independent artists are choosing ROAM at an increasing rate, drawn by the agency’s ability to offer major-agency scale without sacrificing the personal, artist-first approach that defines the best indie operations.
How quickly could lttl mort make the leap from emerging act to festival-circuit staple with this team in place? Will this kind of backing help lttl mort break beyond niche electronic circles into mainstream alt-pop spaces?
