- Lori Harvey fronts the debut edition of ONER MODE, Oner Active's newly launched ongoing cultural series spotlighting women who embody strength, confidence, and individuality.
- The Day-to-Night Capsule, which dropped June 11, 2026, features new silhouettes in Oner Active's bestselling SoftMotion fabric alongside the brand's newly introduced Formesoft fabrication, designed for lightweight layering beyond the gym.
- This is Harvey's first partnership with Oner Active; the brand, founded in 2020 by Krissy Cela, reported $191M in gross revenue for 2025, up from $107.6M in 2024, cementing it as one of Britain's fastest-growing companies.
- Prior to this deal, Oner Active's ambassador roster has largely been built around fitness community athletes and influencers; the Harvey campaign marks the brand's first major celebrity fashion face.
Oner Active, the women’s activewear brand founded by Krissy Cela, has unveiled Lori Harvey as the face of ONER MODE, its new ongoing cultural series celebrating women who move through life on their own terms.
The series launched June 10, 2026, alongside a Day-to-Night Capsule collection that dropped June 11 at 12PM ET on oneractive.com.
The capsule features strapless bandeau vests, racer-back dresses, a cropped bomber jacket, and a quilted midi tote, rendered in Oner Active’s flagship SoftMotion fabric and its newly launched Formesoft material, built for seamless transitions from studio to street.
This is Harvey’s first collaboration with Oner Active. The model, entrepreneur, and actress has previously built a fashion portfolio with Burberry, Valentino, and Michael Kors, while running her own brands SKN by LH and Yevrah Swim. She also starred in Peacock’s Fight Night: The Million Dollar Heist in 2024.
Much like Kim Kardashian’s recent front for NikeSkims, this deal signals that performance-wear brands are increasingly turning to fashion-forward cultural figures to blur the line between gym and lifestyle.
And similar to Kyle Kuzma and Winnie Harlow’s Champion SS26 campaign, Oner Active is using star power to push beyond its fitness-community core and stake a claim in the broader fashion conversation.
Oner Active, which landed on the Sunday Times Hundred ranking of Britain’s fastest-growing private companies, has primarily built its ambassador program around fitness influencers like Hayley Madigan. Harvey’s casting marks a deliberate step toward mainstream cultural relevance.
Takeaways
Oner Active has been playing the long game. After five years of building a loyal, community-first fitness brand, it is now making its boldest move yet: casting a mainstream cultural figure for a campaign that is, notably, not just about working out.
Harvey’s “workout to meeting to dinner” framing is a direct signal that Oner Active is chasing Lululemon and Alo Yoga’s crossover territory, where activewear is a lifestyle, not a category.
For Harvey, this extends her brand identity as someone who moves effortlessly between fashion, beauty entrepreneurship, and entertainment, adding a credible fitness-lifestyle stamp to her portfolio without it feeling like a stretch.
The decision to launch ONER MODE as an ongoing series, rather than a one-off campaign, also tells you something: Oner Active isn’t just buying a celebrity moment, it is building a platform with rotating faces, long-term cultural equity, and a clear message about what kind of woman the brand stands for.
Lori Harvey’s personal brand is built around self-confidence and beauty entrepreneurship, does adding activewear to that portfolio feel like a natural extension, or a category stretch? ONER MODE is designed as an ongoing series with rotating faces. Who do you think should front the next edition?
