- Jennifer Aniston styled Benny Blanco's curls using her LolaVie heat-protecting detangler and leave-in conditioner in a comedic Instagram skit posted June 10, 2026.
- Selena Gomez joined the skit as Blanco's wife, raiding Aniston's walk-in closet and offering Rare Beauty products as a trade for a pair of Jimmy Choo sandals.
- The video marks the second known LolaVie–Gomez collaboration, following their co-hosted Galentine's Day event in February 2025.
Jennifer Aniston is leaning back into the playbook that has made LolaVie one of the savviest celebrity-owned hair care brands in the market: real friendships, real humor, real hair.
In a skit posted to Instagram on June 10, 2026, Aniston welcomed Grammy-winning producer Benny Blanco to her home and got to work on his notoriously voluminous curls using LolaVie’s bestselling heat-protecting detangler and leave-in conditioner. Blanco’s verdict? His hair “feels the softest it’s ever felt.”
The fun didn’t stop there. His wife, Selena Gomez, appeared mid-skit. Gomez made her way straight to Aniston’s expansive walk-in closet, tried on blazers, asked about giveaways, and offered a haul of Rare Beauty products in exchange. “We’ll just trade you Rare,” Gomez quipped.
This isn’t the first time the two brands have crossed paths. Aniston and Gomez previously co-hosted a LolaVie Galentine’s Day event in February 2025, signaling a growing comfort with collaborative promotion between the two beauty powerhouses.
Just as Aniston previously brought in Friends alumni for brand skits, she continues to tap real-life connections, a strategy that has helped LolaVie grow from a single $25 detangler at launch in 2021 to an estimated $80 million in annual sales, with retail placement at Ulta Beauty, Ulta at Target, and Credo Beauty.
Beyond LolaVie, Aniston has maintained brand relationships with Aveeno as a longtime spokesperson and previously served as Chief Creative Officer at Vital Proteins.
Gomez, for her part, has kept Rare Beauty in growth mode, launching the brand at Ulta Beauty in January 2026 and dropping a new matte foundation alongside a Rare Beauty European retail expansion this year.
Gomez has consistently used campaign storytelling to build Rare Beauty’s identity around authenticity and mental health advocacy, a brand ethos that clearly resonates with Aniston’s own clean-ingredient, personality-first approach with LolaVie.
Blanco, who married Gomez in September 2025, is a prolific producer with credits alongside Justin Bieber, Ed Sheeran, and Halsey. His willingness to play along for the skit, curls and all, added an organic, unscripted energy that social media users were quick to celebrate.
Takeaways
The LolaVie skit is a masterclass in what modern celebrity brand marketing looks like when it actually works: no formal ad set, no script that feels like a script, just three people with real chemistry doing something funny together while product placement happens in the background.
Aniston has now used this formula twice with Gomez, and the consistency of that relationship is building genuine brand equity for LolaVie. Meanwhile, the crossover with Rare Beauty, even in a casual “trade you Rare” quip, quietly signals that both brands operate in overlapping lifestyle territory and have room to grow together.
What’s most compelling is that Blanco’s hair was the actual product demo. It wasn’t a woman showing off blowout results. It worked on him, in real-time, on camera. That’s a wider audience unlock for LolaVie that shouldn’t be overlooked.
Could this skit signal a more formal LolaVie × Rare Beauty brand collaboration down the road or is the value in keeping it casual? With Benny Blanco now a visible face in LolaVie content, does this open the door for the brand to seriously target men’s hair care? Is Aniston’s friendship-first marketing approach something other celebrity founders should be studying more closely?
