- Leila Hormozi has signed with Creative Artists Agency (CAA) alongside husband and co-founder Alex Hormozi and Acquisition.com CEO Sharran Srivatsaa for agency representation in all areas.
- CAA will pursue speaking engagements, brand partnerships, digital deals, podcasts, and live touring opportunities for Hormozi and the broader Acquisition.com team.
- Leila serves as Executive Chair of Acquisition.com, a holding company overseeing $250M+ in annual revenue across 37 portfolio companies, and hosts the BUILD with Leila Hormozi podcast with 1.5 million Instagram followers.
- She continues with align Public Relations for all publicity.
Leila Hormozi, Executive Chair of Acquisition.com, has signed with Creative Artists Agency (CAA) for representation in all areas. The deal, which also covers co-founder and husband Alex Hormozi and CEO Sharran Srivatsaa, was first reported by The Hollywood Reporter on May 20, 2026.
CAA will work with Leila and the Acquisition.com team to expand their footprint across speaking engagements, brand partnerships, podcasts, and live touring. Leila brings significant influence to the table, with 1.5 million Instagram followers, a weekly newsletter Leila’s Letters, and her BUILD with Leila Hormozi podcast.
The Hormozis launched Acquisition.com in 2021 to invest in founder-led companies. It now oversees $250M+ in annual revenue across 37 portfolio companies. Prior to their agency signing, neither Leila nor Alex Hormozi had a major talent agency on record.
This signing is part of a broader CAA Creators push. The agency recently made similar moves in the digital and lifestyle space, including Chriselle Lim signing with CAA for digital representation and QTCinderella signing with CAA, signaling a sustained effort to bridge entrepreneur-creators with Hollywood infrastructure.
Leila continues with align Public Relations for publicity.
Takeaways
This signing is about more than a talent deal, it’s a signal. Leila Hormozi has built one of the most quietly powerful personal brands in business media without ever needing a Hollywood agency.
Now that CAA is involved, the lanes open up fast: think stadium-scale speaking tours, tier-one brand campaigns, and potential media ventures that go well beyond a podcast or Instagram feed.
What’s especially interesting is that this wasn’t just a solo signing. CAA took on the entire Acquisition.com ecosystem: Leila, Alex, and CEO Sharran Srivatsaa, as a unit. That’s not how agencies typically operate, and it says a lot about how much leverage this team brings to the table.
For the creator economy, this deal matters. CAA is stacking its Creators division with entrepreneur-first talent, not just influencers. The Hormozis fit that mold perfectly.
Does a major agency deal change how Leila Hormozi positions herself: more media personality, less behind-the-scenes operator?With CAA now in the picture, could we see a Hormozi-branded live event or touring platform emerge? Is this the beginning of Acquisition.com expanding into entertainment or media ownership, beyond just investing in businesses?
