- Kristin Juszczyk has signed with United Talent Agency (UTA) for representation in all areas, with a focus on expanding into unscripted television and sports media.
- She is the Chief Creative Officer of Off Season, a premium sports apparel brand she co-founded with Skims co-founder Emma Grede and Fanatics, which has partnered with the NFL, NBA, WNBA, Team USA at the 2026 Winter Olympics, and most recently, F1.
- Juszczyk co-hosts the YouTube series Wifed Up Mic'd Up alongside Claire Kittle, which generated over 3.5 million views in its first season and is set to return for a second season.
- The signing signals UTA's continued push into the creator-to-TV pipeline, as the agency looks to develop Juszczyk's own IP in unscripted and sports media.
Apparel designer Kristin Juszczyk has signed with UTA for representation in all areas, with the partnership looking to expand her business across unscripted and sports media.
A self-made force in the fashion world, Juszczyk built her brand from DIY game-day outfits supporting her husband, San Francisco 49ers fullback Kyle Juszczyk, into a full-scale business venture.
She is now creative director of Off Season, the premium sports apparel brand she launched with Skims co-founder Emma Grede and Fanatics.
Off Season recently partnered with F1 for a racing-inspired collection, following earlier collaborations with the NFL, NBA, WNBA, and Team USA at the 2026 Winter Olympics. Juszczyk has also created custom fashion pieces for Taylor Swift, Simone Biles, and Brittany Mahomes.
The signing is consistent with UTA’s growing appetite for creator-driven talent. The agency recently signed Virginie Efira and Golloria George for representation, reflecting its strategy of broadening its roster across entertainment and lifestyle verticals.
With UTA, Juszczyk will look to create her own IP in unscripted and sports media, building on her co-hosting role in Wifed Up Mic’d Up alongside Claire Kittle, the YouTube series that documented their NFL game-day experiences and racked up over 3.5 million views in its first season, with a second season on the way.
Takeaways
This signing is a clear sign of the times. Kristin Juszczyk didn’t come up through traditional Hollywood channels, she went viral, built a brand, and now has one of the most powerful agencies in the world in her corner. That’s the creator economy in action.
UTA isn’t just signing fashion designers here, they’re betting on a multi-platform personality whose influence spans sports, fashion, and digital content.
The fact that Wifed Up Mic’d Up is coming back for a second season gives UTA something to immediately build around, and an F1 partnership for Off Season suggests this brand has serious global ambitions beyond American football.
Could Wifed Up Mic’d Up land a deal on a major streaming platform now that UTA is involved? Is Kristin Juszczyk being positioned as the next big face of sports lifestyle media? Does this signing mark a new wave of WAG-turned-mogul talent becoming mainstream entertainment figures?
