- Kevin Hart and Nick Jonas star in DraftKings’ new nationwide campaign titled “Take Your Game Anywhere”.
- The commercial follows the duo on a cross-country road trip to showcase the platform's sportsbook and prediction games available in all 50 states.
- The campaign was created with creative agency Translation and shot on 35mm film by director William Stefan Smith.
- Future installments of the campaign will expand to include sports figures like Carmelo Anthony and Chad Ochocinco.
DraftKings has reunited Jumanji co-stars Kevin Hart and Nick Jonas for its brand-new national marketing campaign, “Take Your Game Anywhere”.
Shot on 35mm film by director William Stefan Smith and developed with creative agency Translation, the commercial features Hart and Jonas embarking on an Americana road trip.
The ad highlights how fans across all 50 states can interact with DraftKings products, from placing wagers at a New Jersey diner to trading prediction markets in California.
Hart is a longtime ambassador for DraftKings, having previously fronted several major Super Bowl spots for the sports gaming giant. Beyond gaming, Hart has recently landed endorsement and licensing deals with Audemars Piguet and Authentic Brands Group.
Meanwhile, this commercial marks Jonas’s official debut with DraftKings. It adds to his busy endorsement schedule after Nick Jonas teamed up with Schick for a new campaign, alongside recent collaborations with lifestyle platform Alltroo.
Both stars step into the campaign following significant career milestones. Jonas recently headlined major Jonas Brothers tour dates and prepared for new Broadway and film projects, while Hart continues selling out global comedy tours under his Hartbeat media banner.
DraftKings has a rich history of partnering with A-list talent and athletes, having previously run campaigns with David Ortiz, LeBron James, and wrestler Britt Baker.
This latest rollout aligns with a broader industry trend of tapping entertainment powerhouses to make gaming mainstream, similar to how Druski fronted PrizePicks’ new “Whatchu On” campaign and Jon Hamm starred in BetMGM’s new “It Happens Here” campaign.
DraftKings confirmed the campaign will evolve throughout the sports calendar, with basketball icon Carmelo Anthony and football favorite Chad Ochocinco slated to appear in upcoming installments.
Takeaways
DraftKings’ decision to pair Kevin Hart’s high-energy comedy with Nick Jonas’s smooth pop appeal is a deliberate move to reach beyond traditional sports bettors.
By designing a cinematic, multi-season road trip rather than a standard single-event promo, the brand is treating its marketing like serialized entertainment.
With sports betting and prediction markets expanding across all 50 states, gaming companies are increasingly leaning on household names to make their apps feel approachable and part of everyday culture.
Will serialized, story-driven celebrity commercials become the new gold standard for sports gaming brands over standard promotional ads? How effectively does pairing a mainstream musician like Nick Jonas help betting platforms recruit non-traditional sports fans?
