- K-Trap fronts "The Give Back," a three-part heist-spoof film series for Reebok's relaunch of the Workout Plus.
- Lisa Maffia, MC Bushkin and Gully Guy Leo play local London characters who receive the trainers.
- The series extends K-Trap's UK "Born Classics, Worn for Life" deal with Reebok, first confirmed July 27, 2026.
- Reebok marked the film's debut with a one-night pub takeover in central London on July 28, 2026.
South London rapper K-Trap has recruited UK garage royalty Lisa Maffia, Heartless Crew’s MC Bushkin and streetwear regular Gully Guy Leo for Reebok’s new film series, “The Give Back.”
The three-part project centers on the relaunched Workout Plus and flips the classic heist movie on its head: instead of stealing, K-Trap and his crew “pull up” to hand-deliver trainers to London locals, played by Maffia (as “The Duchess”), MC Bushkin (as “Two Tone”) and Gully Guy Leo (as “Baby Face”), alongside EastEnders actress Laila Morse and sneaker writer Jessy Law.
The films lean into UK garage, drill, Cockney slang and late-’90s British crime-caper humor, with Bushkin’s Heartless Crew track “The Heartless Theme” soundtracking the opening episode.
It’s an extension of K-Trap’s first-ever Reebok partnership, the UK “Born Classics, Worn for Life” campaign, spotlighting the Workout Plus and Club C 85. Reebok toasted the film’s first public screening with a one-night takeover of a central London pub, rebranded “The Reebok Arms,” featuring cast Q&As and live sets.
For K-Trap, known for the single “Warm” and 2024 album Smile, the deal lands during a busy year: he’s readying sophomore album TRAPO II for August 2026 alongside UK festival dates, on top of running activewear label Kasi and backing children’s skincare brand Nala’s Baby.
Reebok’s UK push extends its wider global “Born Classic. Worn for Life.” campaign, which made Karol G a global ambassador and recently added PARTYNEXTDOOR and Destroy Lonely, following older signature lines with Jay-Z and 50 Cent.
Takeaways
Reebok isn’t just relaunching a sneaker; it’s building a cultural time capsule. By pairing a current drill star with UK garage pioneers and a Gen Z streetwear face, “The Give Back” positions the Workout Plus as a thread connecting three decades of British street culture, not just a product drop.
Does casting real community figures (not just musicians) make heritage sneaker campaigns feel more authentic than celebrity-only ones? Could “The Give Back’s” heist-comedy format become a template other brands borrow for local-market campaigns?
