Celebrity Name: Joey Lawrence
New Company: Defining Artists
Primary Agents: Gwenn Pepper, Dede Binder
Department: Talent (Film & TV)
Territory: United States
- Joey Lawrence, best known for playing Joey Russo on Blossom and Joe Longo on Melissa and Joey, has officially signed with Defining Artists for representation.
- In addition to Defining Artists, Lawrence continues to be managed by Luber Roklin Entertainment.
- Lawrence is set to star in the upcoming film The Heart Brake alongside Beverly D’Angelo, Brittany Curran, and Courtney D’Angelo, directed by Lance Smith.
- Lawrence co-hosts the Brotherly Love podcast with brothers Matthew and Andrew and is co-writing The Lawrence Brothers Detective Agency graphic novel, slated to launch in 2026.
Joey Lawrence is making moves. The Blossom alum has officially signed with Defining Artists for talent representation, with management continuing through Luber Roklin Entertainment.
Lawrence first gained widespread recognition playing Joey Russo on the beloved ’90s sitcom Blossom, and later starred as Joe Longo in Melissa and Joey.
His career roots run deep. His first major film role came in the cult comedy Summer Rental opposite John Candy, and he also charted on the Billboard Hot 100 in 1993 with the single “Nothin’ My Love Can’t Fix.”
More recently, Lawrence appeared in a multi-episode arc on Hawaii Five-O and starred alongside his real-life brothers Matthew and Andrew in the 2021 rom-com Mistletoe Mixup.
The signing comes at a busy time for the actor. He’ll next appear in The Heart Brake, a film starring Beverly D’Angelo, Brittany Curran, and Courtney D’Angelo, directed by Lance Smith.
Beyond acting, Lawrence and his brothers are also developing The Lawrence Brothers Detective Agency graphic novel, expected to launch in 2026.
Defining Artists has built a strong reputation for relaunching careers and taking established talent to the next level, a fitting home for Lawrence as he steps into this new chapter.
This signing follows a wave of similar moves in the industry. Just recently, Felicity Huffman signed with Gersh for representation in a high-profile deal, and Eric Stonestreet also signed with Gersh as part of a broader trend of established TV stars locking in fresh agency partnerships.
Takeaways
Joey Lawrence signing with Defining Artists isn’t just a business move, it’s a signal. Here’s a guy who’s been in the industry since childhood, still grinding, still building. Rather than riding nostalgia alone, Lawrence is layering TV work, podcasting, and a graphic novel into a well-rounded career portfolio.
Defining Artists, known for re-launching careers and developing talent with a personal touch, looks like a smart fit for exactly where he is right now. The alignment with Luber Roklin on the management side adds another layer of stability. Expect to see Lawrence more prominently placed in the coming months.
How does strong management (Luber Roklin) plus a boutique agency (Defining Artists) compare to signing with a major like CAA or WME for a talent at Lawrence’s career stage? Could we be entering a golden era for ’90s TV stars finding new relevance through multi-platform projects?
