News 
Estée Lauder, the iconic beauty brand renowned for its timeless elegance and innovation, has exciting news to share—Korean sensation IU has officially joined as its latest Global Brand Ambassador. This partnership marks a significant milestone as IU becomes Estée Lauder’s first-ever Korean Global Brand Ambassador, adding her star power and charm to the brand’s esteemed lineup of ambassadors.
🌏 A Global Star: IU, celebrated for her multifaceted talent as a singer, songwriter, and actress, has captured the hearts of fans worldwide with her captivating performances and artistic versatility. With a string of chart-topping hits and acclaimed roles in film and television, IU’s global appeal makes her a perfect fit for Estée Lauder’s international reach.
🎶 Campaigns to Remember: As Estée Lauder’s Global Brand Ambassador, IU will be front and center in campaigns for the brand’s hero franchises, including the iconic Advanced Night Repair and Double Wear collections. Her captivating presence and effortless style will showcase the essence of Estée Lauder’s timeless beauty and innovation.
✨ Debuting in Style: IU’s first campaign for Estée Lauder is set to debut in April 2024, promising an unforgettable introduction to her role as Global Brand Ambassador. Fans can anticipate a blend of sophistication, glamour, and modernity as IU brings her unique flair to Estée Lauder’s prestigious campaigns.
🌟 Joining Esteemed Company: IU joins an esteemed roster of Estée Lauder Global Ambassadors, including luminaries such as Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, Karlie Kloss, Manushi Chhillar, and Yang Mi. Her addition further underscores Estée Lauder’s commitment to diversity, inclusivity, and celebrating global beauty.
Stay tuned for IU’s dazzling debut as Estée Lauder’s Global Brand Ambassador, where beauty meets talent in an inspiring fusion of artistry and elegance. 🌟🎤
