IU Endorsements Summary
IU, a singer, has engaged in endorsements with 13 brands across diverse categories such as Retail & Consumer Goods, Jewelry, Oral Care, Cosmetics and Makeup, Luxury Goods, Shoe Store, Soda, Snacks, Appliances, Electronics, and Banks. Notable examples include her role as a brand ambassador for Blackyak starting in January 2021, and upcoming endorsements with Chaumet and Colgate beginning in March and August 2025, respectively. These partnerships place her among other celebrities such as Noh Hong-chul, Emilia Clarke, and Michael Phelps, who have also endorsed these brands. IU's endorsement activities cover a wide range of sectors from luxury goods to consumer electronics, showcasing her broad appeal in various industries.
13 IU Endorsements Deals
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January, 2021Brand Ambassador
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March, 2025Brand Endorsements
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August, 2025Visible White PurpleIndiaBrand EndorsementsBrand Ambassador
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April, 2024Brand Ambassador
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June, 2022Brand Ambassador
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July, 2021NEW YEAR, NEW SHINESouth KoreaWISH LOVESouth KoreaBrand EndorsementsBrand Ambassador
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May, 2024Brand Endorsements
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March, 2024Brand AmbassadorProduct Collaborations
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February, 2024
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November, 2025Brand EndorsementsBrand Ambassador
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January, 2011Brand Ambassador
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April, 2021Brand Endorsements
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June, 2024Brand EndorsementsBrand Ambassador
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20
Brand Categories Endorsed by IU
IU's endorsements span a diverse range of product types, including Accessories, Appliances, and Banks. This variety illustrates the wide spectrum of product categories IU is associated with, highlighting their versatile brand affiliations.
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IU Endorsements Articles
IU Sparkles in New Sporty Chic Photoshoot as Global Ambassador of New Balance
IU, the beloved singer and now global ambassador for prominent sports brand, New...
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IU Shines Bright as Estée Lauder’s Newest Global Brand Ambassador
Estée Lauder, the iconic beauty brand renowned for its timeless elegance and innov...
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IU Endorsements FAQ
What brands has IU endorsed?
IU has endorsed 13 brands, including prominent names like Blackyak, Chaumet and Colgate. For a complete list, check out the endorsements section on IU's profile.
What businesses has IU invested in?
Some businesses endorsed by IU might have also benefited from their financial investments. In some cases, IU may have received equity in return for their endorsement or collaboration with the brand.
What product types has IU endorsed?
IU has endorsed
20 types of products. Some of the industries and product types that IU has endorsed include Accessories, Appliances, Banks.
How does IU choose brands to endorse?
Celebrities like IU usually select brands that align with their personal values and interests, ensuring a genuine connection with the products and services they endorse or invest in.
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