- Buena Vista All Stars signed with global booking agency ROAM for live music and touring representation worldwide, excluding France and Mexico.
- Agents Stuart Kennedy and Graham Clews will direct the Cuban orchestra's global live bookings.
- The ensemble continues its management and record label relationship with Gianni Music Group.
- The deal accelerates the group’s international “Una Noche en la Habana” tour following recent 2026 live releases.
World-class Cuban orchestra Buena Vista All Stars has officially signed with premier independent agency ROAM for live music and touring representation worldwide, excluding France and Mexico.
Booking agents Stuart Kennedy and Graham Clews are leading the ensemble’s international touring operations. The group will continue its established management partnership with Gianni Music Group.
Dedicated to preserving and evolving Afro-Cuban traditions, Buena Vista All Stars unites original Buena Vista Social Club legends, including laúd master Barbarito Torres and trombonist/musical director Demetrio Muñiz, with son and vocalist Ibrahim Ferrer Jr. and a generation of renowned Cuban instrumentalists.
The orchestra has spent 2025 and 2026 taking their high-energy “Una Noche en la Habana” (One Night in Havana) tour across major stages in Europe, the Middle East, and Latin America. In April 2026, the band released their single “Bésame Mucho (Live)” via Gianni Music Group as part of the live album project Una Noche en la Habana, earning international acclaim.
Prior to this deal, the ensemble operated primarily under the direct management and production guidance of Gianni Music Group.
ROAM, established through the merger of ATC Live and Arrival Artists, represents over 800 artists across global offices in London, New York, Los Angeles, Chicago, Paris, and Glasgow. The addition of Buena Vista All Stars builds on the agency’s active 2026 signing push for international touring talent.
The signing comes alongside other additions, such as soul and jazz vocalist Hailé Supreme, electronic artist Brat Star. and alternative act Racecourse.
Takeaways
Buena Vista All Stars’ partnership with ROAM highlights the growing international appetite for authentic, legacy-driven world music on mainstream festival and concert stages.
Bringing in an agency powerhouse like ROAM gives the orchestra direct access to global promoters and major performing arts circuits, while allowing them to maintain localized representation in key historic markets like France and Mexico.
For ROAM, signing a premier Cuban heritage act reinforces the agency’s mission to build an eclectic, culturally expansive global roster that goes far beyond traditional indie and alternative rock.
How quickly will ROAM’s extensive European and Asian network place Buena Vista All Stars onto premier summer festival bills? Will this territory-focused deal inspire other historic Latin and world music ensembles to adopt split-territory booking strategies?
