- Country singer-songwriter Kylie Frey has officially signed with Texas-based agency Grant Entertainment for exclusive booking representation.
- Frey announced an extensive run of fall tour dates, including festival appearances and support slots for Little Big Town and Randall King.
- The signing comes as Frey prepares to release new music in October.
- Manager Collette Badora and publicist Lisa Chader of Chader Consulting continue in their current roles on Frey's team.
Country music artist and former rodeo queen Kylie Frey has signed with Grant Entertainment for booking and live representation. The Louisiana native announced a fresh slate of fall tour dates alongside the signing as she readies new music this October.
Frey has built strong momentum in recent years. She earned over a dozen number-one singles on Texas regional radio, made her Grand Ole Opry debut in 2023, and reached national audiences on America’s Got Talent. In 2024, CMT named her to its prestigious Next Women of Country class.
As a songwriter signed to Carnival Music, Frey scored a major career milestone when country legend Reba McEntire recorded and released her song “One Night in Tulsa”.
Frey’s new agency deal aligns with a busy year of live roster realignments across roots and country music, reminiscent of when Ryan Bingham signed with WME and James Eichman joined Ground Control Touring.
Led by veteran music agent Holly Grant, Grant Entertainment specializes in regional and national touring for country, Americana, and Red Dirt artists.
Frey’s upcoming live dates feature headlining shows, major festivals, and opening performances alongside Randall King and Cody Johnson, as well as a direct support slot for Little Big Town in Louisiana.
Takeaways
Kylie Frey’s move to Grant Entertainment marks a strategic shift toward an agency deeply rooted in the Texas and Red Dirt touring circuit.
While major powerhouse agencies offer broad commercial reach, boutique agencies like Grant Entertainment provide concentrated attention and strong relationships with regional venues, dance halls, and festival promoters.
Withn new music arriving in October and co-signs from icons like Reba McEntire, Frey is using focused live representation to convert regional Texas chart success into sustained national touring power.
How will a specialized regional agency help Kylie Frey build stronger touring revenue compared to a large global agency? Will upcoming music and high-profile support dates help her transition from regional headliner to national amphitheater tours? What impact does having major songwriting cuts for artists like Reba McEntire have on a rising country artist’s live booking demand?
