- British singer-songwriter Guy Cooper has signed with talent agency THE·TEAM for worldwide live music and touring representation.
- Agents Boaz Saidman and Marty Diamond lead his live representation across North America.
- London-based agents Mike Malak and Ryan Penty oversee touring for all territories outside North America.
- The vocalist built a massive online following through viral vocal performances and original releases including "Myth," "Over Now," and "I'm Lost".
Rising British singer-songwriter Guy Cooper has signed with global agency THE·TEAM for worldwide live music and touring representation.
Under the agreement, music agents Boaz Saidman and Marty Diamond direct Cooper’s live performance strategy across North America. Agents Mike Malak and Ryan Penty manage his live bookings across the rest of the world from the agency’s London office.
The 19-year-old artist first gained widespread recognition online for his impressive vocal range and whistle register. Combining synth-pop production with high-energy rock vocals, Cooper quickly grew a following of millions on social platforms. He has continued to release original songs, including “Myth,” “Over Now,” “No Clue,” and “I’m Lost,” establishing his profile as a standout new vocal talent.
Partnering with THE·TEAM provides Cooper with full-scale live touring infrastructure and global festival booking support.
The signing continues a strong wave of roster additions for THE·TEAM across multiple music genres. The agency recently signed R&B artist nomi. for worldwide live representation, brought on Trinidadian soca group Kes, and signed former BROCKHAMPTON member Ciarán.
With his new four-agent team in place, Cooper is prepared to take his viral music catalog onto concert stages worldwide.
Takeaways
Guy Cooper’s signing with THE·TEAM marks a clear step from viral creator to full-scale international touring artist. While digital popularity can be hard to convert into real-world concert tickets, working with seasoned live agents like Marty Diamond and Mike Malak gives Cooper immediate global backing and strong routing expertise.
Splitting his live representation between North American and international teams ensures coordinated expansion across major markets simultaneously.
For THE·TEAM, this deal reinforces the agency’s strategy of identifying emerging, digitally native vocalists and building long-term live foundations around their grassroots following.
How quickly will Guy Cooper’s viral digital audience convert into strong ticket sales for headline club tours in the UK and US? Which major summer festival stages will best fit his blend of synth-pop and rock vocals? How will THE·TEAM’s dual-territory agent setup help speed up his international tour routing?
