BTS’s Jin Signs New Endorsement Deal with FRED

July 9, 2024
John Dody

BTS’s Jin, known for his vocal talents and charismatic presence, has embarked on a new solo venture by signing an endorsement deal with the French jewelry brand, FRED. This partnership marks Jin’s first luxury endorsement as an individual, distinguishing it from the group endorsements BTS has previously secured.

Global Brand Ambassador Role: As a Global Brand Ambassador for FRED, Jin will represent the brand’s elegance and heritage, aligning with its long-standing reputation for crafting exquisite jewelry. His involvement is expected to resonate deeply with fans worldwide, further solidifying FRED’s appeal in global markets, especially in Asia where K-pop has a massive influence.

BTS’s Previous Endorsements: Prior to this solo endorsement, BTS collectively served as brand ambassadors for major labels including Louis Vuitton during Virgil Abloh’s creative direction. Their collaborative projects have consistently demonstrated the group’s powerful impact on global fashion and luxury markets.

This strategic partnership is set to capitalize on Jin’s widespread popularity and FRED’s prestigious position in the luxury jewelry market, promising a fruitful collaboration that will attract both existing fans and new customers.

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