BTS Endorsements Summary
BTS, a band active across multiple endorsement categories, has engaged in partnerships with 34 brands spanning 26 industries, including beverages, casual dining, delivery services, and more. Notable examples of their endorsements include their role as brand ambassadors for Baskin-Robbins starting in June 2020, and brand endorsements for BBQ Chicken beginning in April 2016. They are set to start a new partnership with ARIH in April 2026, involving product collaborations and sponsorships. Their endorsement activities cover a broad range of sectors from appliances and mobile device accessories to luxury goods and cosmetics. Other celebrities like Hannah Godwin have also been associated with some of these brands. This diverse portfolio highlights BTS's extensive involvement in various advertising and promotional campaigns.
34 BTS Endorsements Deals
BTS's endorsement deals have included collaborations with well-known brands such as ARIH, Baskin-Robbins, and BBQ Chicken
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April, 2026Brand EndorsementsProduct CollaborationsSponsorships
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June, 2020Product CollaborationsBrand Ambassador
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April, 2016Brand Endorsements
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April, 2020Brand Ambassador
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November, 2019Permission to DanceGlobalProduct Collaborations
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May, 2020Brand Ambassador
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April, 2018Product CollaborationsBrand Ambassador
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November, 2021Brand Ambassador
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October, 2019Brand Ambassador
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May, 2024Brand Ambassador
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November, 2018Brand Ambassador
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February, 2021Brand Endorsements
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April, 2021Brand Ambassador
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30
Brand Categories Endorsed by BTS
BTS's endorsements span a diverse range of product types, including Accessories, Apps and Software, and Backpacks. This variety illustrates the wide spectrum of product categories BTS is associated with, highlighting their versatile brand affiliations.
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BTS Endorsement News
BTS' V Boosts Compose Coffee to Global Fame with Remarkable Sales Growth
Compose Coffee, initially a popular brand mainly in South Korea, has experienced a phenomenal surge in global popularity and user growth, thanks to BTS member V, also known as Taehyung. This significant boost in sales and user engagement has positioned…
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BTS's Jin Signs New Endorsement Deal with FRED
BTS's Jin, known for his vocal talents and charismatic presence, has embarked on a new solo venture by signing an endorsement deal with the French jewelry brand, FRED. This partnership marks Jin's first luxury endorsement as an individual, distinguishing it…
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J-Hope Fronts Louis Vuitton ‘Buttersoft’ Sneaker Campaign
Celebrity Name: J-Hope (Jung Hoseok) of BTS Brand Name: Louis Vuitton Deal Type: House Ambassador + Co-Designed Signature Sneaker Campaign Announced: March 2026 Impact: First solo signature sneaker under J-Hope's LV ambassadorship; taps into K-pop's $7B+ global luxury endorsement market…
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BTS Partners With ARIH for ‘Arirang’ Brand and Food Collaboration Campaign
BTS (RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook) have teamed up with Korean food companies Paldo and HY (formerly Korea Yakult) to co-create ARIH, a wellness food and beverage brand anchored in the group's identity and ARIRANG album.…
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BTS Teams Up With Oreo for Limited-Edition Hotteok-Inspired Cookie in Global Campaign
BTS and OREO dropped a limited-edition cookie collaboration on May 26, the group's first-ever global snack brand deal. The cookie features a brown sugar pancake-flavored creme inspired by hotteok, paired with OREO's first-ever purple wafers, a direct tribute to the…
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BTS Team Up With Nike for "ARIRANG" Tour Merch Collection
Nike has announced a partnership with BTS to deliver a first-of-its-kind Nike By You customization experience alongside merchandise for the group's BTS WORLD TOUR "ARIRANG." The Nike By You customization project features 10 bespoke designs that fans can apply to…
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BTS Endorsements FAQ
What brands has BTS endorsed?
BTS has endorsed 34 brands, including prominent names like ARIH, Baskin-Robbins and BBQ Chicken. For a complete list, check out the endorsements section on BTS's profile.
What businesses has BTS invested in?
Some businesses endorsed by BTS might have also benefited from their financial investments. In some cases, BTS may have received equity in return for their endorsement or collaboration with the brand.
What product types has BTS endorsed?
BTS has endorsed
30 types of products. Some of the industries and product types that BTS has endorsed include Accessories, Apps and Software, Backpacks.
How does BTS choose brands to endorse?
Celebrities like BTS usually select brands that align with their personal values and interests, ensuring a genuine connection with the products and services they endorse or invest in.
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