- Starface has tapped Beabadoobee, May Hong of KPop Demon Hunters, skateboarder Zion Effs, F1 driver Alexandra Hainer, influencer Claire Drake, and NYC student Matilda to front the campaign for its first-ever fully customizable Hydro-Star pack, with each cast member's individual aesthetic driving the creative.
- The new Custom Pack comes in 20 color options, including eight new shades like "Lagoon," "Slime," and "Honeycomb," alongside returning favorites.
- This marks Beabadoobee's second collaboration with Starface. She previously appeared in the brand's campaign for its first-ever fashion collaboration with Heaven by Marc Jacobs in May 2025, alongside Grimes and Lil Uzi Vert.
- Beabadoobee dropped new single "All I Did Was Dream Of You" featuring The Marías in March 2026, has a new album "Glamour Snobby" on the way, and is booked for Lollapalooza 2026 in Chicago this August.
Beabadoobee is fronting Starface’s first-ever fully customizable Hydro-Star Custom Pack campaign, joined by May Hong of KPop Demon Hunters, F1 driver Alexandra Hainer, skateboarder Zion Effs, influencer Claire Drake, and NYC student Matilda, each bringing their own aesthetic to the shoot.
The Custom Pack lets users mix and match up to four shades from 20 color options, with the 32-patch pack available exclusively on starface.world for $13 USD. Tapping into its signature ethos of skincare as an accessory, Starface frames the launch around encouraging wearers to match their patches to their vibe.
This is Beabadoobee’s second time working with Starface. She previously starred in the brand’s Heaven by Marc Jacobs campaign in May 2025 alongside Grimes and Lil Uzi Vert in a series of passport-style grunge shots. The Filipina-British singer’s other brand partnerships include Clarks, GUESS Jeans, and MAC Cosmetics.
Much like Hailey Bieber bringing Justin into Rhode’s latest campaign, Starface continues to bet on culturally embedded talent to anchor major product moments, having already tapped Iris Law for Tiny Star Patches in January and Ashley Williams for a Valentine’s Day collab in February 2026.
On the music front, Beabadoobee recently released “All I Did Was Dream Of You” featuring The Marías and inked a new deal with Dirty Hit and Interscope. She also signed a new global publishing deal with UMPG.
Beabadoobee has a new album, “Glamour Snobby,” in the works and is confirmed for Lollapalooza 2026 in Chicago this August.
Takeaways
The Beabadoobee x Starface partnership isn’t a flash-in-the-pan placemen, it’s a repeat collaboration, and that changes the conversation entirely.
Brands re-engaging the same talent signal intentional alignment, not just a campaign casting call. Starface’s 2026 run (Iris Law, Ashley Williams, now Beabadoobee) shows a brand building a cultural portfolio, not just chasing clicks.
What’s striking is the diversity of the cast here: a musician, a K-pop actor, an F1 driver, a skateboarder. Starface isn’t just selling skincare; it’s positioning pimple patches as a genuine lifestyle accessory with a wide creative tent.
And with Beabadoobee heading into a massive summer festival season and a new album incoming, the timing of this campaign couldn’t be sharper for either side.
With two Starface campaigns now under her belt, could Beabadoobee be heading toward full brand ambassador status? Does the success of Starface’s “skincare as accessory” positioning signal where beauty marketing is heading for Gen Z?
