- Connecticut Sun forward Aneesah Morrow has signed with LIFT Sports Management for on-field representation, with Gina Paradiso serving as her primary agent.
- Morrow previously worked with Voltage Management, where agent Kailey Edwards helped guide her through her high-profile LSU transfer and into the 2025 WNBA Draft.
- The 23-year-old is in her second WNBA season, posting a career-high-tying 17 points in her most recent outing and showing clear improvement from her rookie year with the Sun.
- LIFT's Gina Paradiso has been on a roll with WNBA signings, having most recently brought Me'Arah O'Neal aboard the agency's growing roster earlier in 2026.
Aneesah Morrow, forward for the Connecticut Sun, has signed with LIFT Sports Management for on-field representation. Gina Paradiso, LIFT’s Chief Content Officer and certified WNBA agent, will lead her representation.
Morrow, a Chicago native, was previously repped by Voltage Management, where agent Kailey Edwards helped engineer her blockbuster transfer to LSU and build her NIL profile ahead of the 2025 WNBA Draft.
She was selected seventh overall by the Sun and, in February 2026, locked in a multi-year sneaker deal with Reebok.
Now in her sophomore WNBA season, Morrow is stepping up. She recently dropped a career-high-tying 17 points and led all players in rebounds, an encouraging sign for the 6-foot-1 forward who also competed in Athletes Unlimited Pro Basketball Season 5 in Nashville earlier this year to sharpen her game.
For LIFT, this adds another rising WNBA name to a fast-growing basketball portfolio. Paradiso recently made headlines for signing Me’Arah O’Neal earlier this year, continuing LIFT’s aggressive push into women’s hoops. Morrow’s rare combination of elite rebounding and a growing brand profile makes her a strong fit for the agency’s model.
Takeaways
This move signals that Morrow is serious about building her professional brand beyond the court, not just surviving in the league.
Pairing her one-of-a-kind stat profile, she’s one of only eight players in NCAA history with 2,500 career points and 1,500 career rebounds, with LIFT’s proven ability to broker six- and seven-figure brand deals is a smart play heading into what could be a breakout WNBA season.
LIFT and Gina Paradiso have shown they know how to convert athletic pedigree into commercial opportunity, and Morrow, with her Reebok deal already in the books, gives them a real asset to build around.
Can LIFT’s brand-building machine unlock Morrow’s full commercial potential while she’s still proving herself on the court? With LIFT recently signing Me’Arah O’Neal, are they positioning themselves as the go-to agency for the next generation of WNBA stars?
