Celebrity Name: Aneesah Morrow
Brand Name: Reebok
Deal Type: Multi-Year Sneaker & Brand Endorsement
Announced: February 2026
Impact: Expands Reebok’s growing WNBA women’s roster; positions Morrow as a key brand ambassador ahead of her sophomore WNBA season with the Connecticut Sun
- Connecticut Sun rookie Aneesah Morrow has signed a multi-year sneaker endorsement deal with Reebok, debuting the partnership in the “Receipts Ready” colorway of the Angel Reese 1 (AR1).
- She joins fellow WNBA names Angel Reese, Lexie Brown, and DiJonai Carrington as Reebok continues an aggressive push back into basketball.
- The signing comes at a pivotal moment for Reebok, which recently announced it will serve as the official footwear partner of WNBL Australia.
The Connecticut Sun forward has signed a multi-year sneaker endorsement deal with Reebok, making her one of the newest faces of the brand’s rising women’s basketball roster.
The deal was announced ahead of Morrow’s sophomore WNBA season and represents a significant step in her growing profile both on and off the court.
Morrow, a 6’1″ Chicago native known for her grit, relentless energy, and unapologetically bold fashion, will support Reebok brand activations while helping to amplify the brand’s performance and lifestyle offerings, including the Reebok Engine A, its performance basketball franchise.
For Morrow, the partnership feels deeply personal. “Reebok aligns with the type of player I am — tough, versatile, physical, and authentic,” she said. “I’ve worked extremely hard my whole career, and to align with a brand that recognizes my journey and my work ethic means everything.”
Adding a layer of full-circle magic to the moment, Morrow and Angel Reese were teammates at LSU before both being drafted into the WNBA, and now they’re signed to the same shoe brand.
“It’s special to be connected again — once teammates, now signed to the same shoe deal,” Morrow noted.
Morrow’s signing also arrives as Reebok continues to invest in women’s basketball beyond just the WNBA, with the brand recently becoming the official footwear partner of WNBL Australia and launching its Start Her Season Right initiative to support newly professional players.
On the men’s side, Reebok has been rebuilding basketball credibility with NBA signings like Tre Mann and Matas Buzelis, plus high school NIL standout Nate Ament, signaling a comprehensive strategy to reclaim its place in basketball culture at every level.
Morrow’s deal also reflects a broader wave of women’s basketball stars landing major brand partnerships. LSU teammate and fellow hooper Flau’jae Johnson recently made headlines of her own, partnering with Samsung on a “Basketball Couture” campaign that showcases the Galaxy Z Fold 7 and Google Gemini.
With a second WNBA season ahead and a brand deal in her corner, Aneesah Morrow is just getting started.
Takeaways:
Reebok’s women’s basketball strategy is no accident, it’s deliberate, and it’s working. By building a roster anchored in grit, authenticity, and star power, the brand is carving out serious real estate in a market that Nike and Adidas have long dominated.
Signing Aneesah Morrow, a player with historic rebounding numbers and a magnetic personality, adds another high-ceiling athlete to a roster that looks less like a backup plan and more like a movement.
What’s particularly compelling here is the community Reebok is building. Morrow and Reese aren’t just brand ambassadors, they’re LSU sisters. That shared history and genuine connection between athletes gives Reebok an authenticity that money alone can’t manufacture.
Does Morrow’s Reebok deal signal even bigger endorsement battles around the next generation of WNBA stars? Will Reebok’s growing women’s roster push other brands to invest more aggressively in WNBA athletes?
